Webbright, a Wild Apricot developer and solution provider, helped the Patent Information User Group Inc. (PIUG) move their website to the Wild Apricot platform within 2 months.
With more than 250 pages and 2000 contacts, this project took almost two months and countless hours. The project main goal was to move PIUG's website content and database contacts to Wild Apricot while maintaining the integrity (look-and-feel, URLs, structure) of the original site. In addition to moving the site, Webbright helped PIUG create a Commercial Provider Directory (CPD): a listing of providers for the PIUG member community. The CPD is a new initiative championed by Tom Wolff, PIUG Board Member and long-time webmaster. Other new features added to the website included: (1) a dynamic sponsor banner on the home page, (2) a public member directory, and (3) online event registration. Webbright also provided training and support to PIUG members to help them with their goal of "taking website control in their hands".
PIUG Home Page Before
PIUG Home Page After
About the Patent Information User Group Inc.
PIUG was founded in the United States in 1988 by an ad hoc group of patent information scientists working in the chemical, pharmaceutical, petroleum, and technology industries. The impetus was to develop open communication among individual patent searchers and database producers in order to supplement existing conversations generally limited to database producers and customer companies’ managers at subscriber meetings and intercompany managers conferences. PIUG was incorporated as a non-profit organization in the state of Michigan in 1999.
Webbright designs and develops websites for membership organizations and helps them grow with integrated online marketing strategies. But, working with clients is more than building websites, blogs, or social networks. It’s about building relationships with people who are passionate about their mission, and helping them realize their vision. Since 2002, Webbright has been fortunate to work with some amazing organizations all over the world, and build exceptional relationships with billiant individuals.
I'm very excited to be taking new big steps towards branding webbright and moving it to the next level. I expect great breakthroughs in 2012 for Webbright. As part of these steps, I am working with one of our Bright Partners, a creative agency specializing in branding, to "refresh" the logo and give it a more sophisticated and serious image. The team presented four different logo ideas. Thanks to my Bright Advisers, we decided on a new creative logo that has more modern feel, smart treatment of letters, and sophisticated design. The logo is the first phase; coming next, the website theme will also be updated.
About Webbright's Original Logo
I created the original logo in 2007 with the help of a seasoned graphic designer. With the original logo, the 'web' was the key element. It had a 'hidden spider' that reminded me of The Very Busy Spider, a fun book I enjoyed reading to my children when they were little. In this story, all the animals and bugs came to the spider asking to do 'stuff' during the day, but the spider was busy spinning her web. She was quitely and patiently working on her spider all day, until by night time she had a nice, big dinner. I often thought of this little spider during my early years of working on Webbright when it was hard work and quite. Luckily, daytime is almost over for Webbright as well; I'm finally starting to achieve some big breakthrough. While I'll miss my little spider, I'm ready to let go and start a new chapter for Webbright.
Stay tuned for more breakthroughs from Webbright!
Webbright is very pleased to welcome Chelsea Jackson to our internship program. Chelsea is a sophomore at Virginia State University working on her Bachelor’s of Science degree in Management Information Systems. Chelsea has been an active student at VSU working as a Student Activities Office Assistant and a Sophomore Class Vice President. Chelsea will be working on her Inbound Marketing certification while applying her new skills and knowledge to help with Webbright's marketing campaign.
Webbright's Inbound Marketing Internship is a 16-week, part-time, virtual internship program. Interns learn about Internet Marketing techniques and concepts through 16 online course series. Interns should be prepared to work independently and remotely. Interns are assigned a class and homework on weekly basis, and have a 30-minute phone meeting with Internship Supervisor to discuss progress, topics, and assignments. By the end of the program, interns can take a test and receive an Inbound Marketing Certificate from Inbound Marketing University.
Webbright's Internship Program is part of its mission to provide mentoring and support to promising, bright college students. Chelsea is the third student to join this internship program. Webbright is very thrilled and honored to have graduated two other interns to date; Erin Proctor and Brent Trotter both had a very positive and rewarding internship experience with Webbright.
"I am very glad I got the chance to work with Webbright. I learned a lot more than I could have in a classroom environment and I will apply what I have learned in future jobs or internships." -Erin Procter, Bright Inter
Since working with Webbright, Erin has had two more internships and is gaining valuable experience for when she graduates. Erin is currently a senior at St. Bonaventure University and is going on to a marketing internship in Boston with Karmaloop this Summer. She plans to stay and work in Boston for a few years and attend Emerson College to get her master's degree in Publishing.
"The experience has been invaluable. I've learned a lot and look forward to learning more in the future. I probably wouldn't have come across IMU or all the avenues of knowledge it took me down had it not been for Webbright.-Brent Trotter, Bright Intern
Brent is an Entrepreneur, Blogger and Freelance Writer. After successfully completing his internship with Webbright, he moved on to have two more internships before landing a full-time position as an Assistant Account Executive for a top advertising firm in Chicago, IL. Brent resumed his relationship with Webbright past his internship and is currently offering marketing/branding consulting services for Webbright on an ongoing basis.
Help me welcome Chelsea by leaving her a message in our comments section.
FOR IMMEDIATE RELEASE
RICHMOND – Feb. 8, 2012 – Webbright founder and president, Ms Lamees Abourahma, has partnered with the Recruitment Process Outsourcing Association (RPOA) to grow their membership by launching an online marketing campaign.
“We are excited about our new Executive Director, Ms Abourahma, who has hit the ground running,” said Mike Mayeux, RPOA co-founder and Novotus president.
Ms. Abourahma initially helped RPOA develop an RPO marketplace, called the Buyers’ Guide. The Buyers Guide is the first and only one of its kind in the RPO industry; it helps companies looking to hire an RPO provider to find and connect with the right provider. Since its launch last October, new providers are joining the Buyers Guide on daily basis. The content has boosted up the site traffic and leads a great deal.
“Not only is Lamees a fantastic leader for the RPOA, she is also a web development and marketing star,” said Mr John Younger, RPOA president and Accolo founder.
The RPOA has been going through a transformation that includes membership structure and benefits. “One of the first things I will be working on is conducting market research to help define membership value for the RPOA's members,” said Ms. Abourahma. “The website has some great content including videos, tools, and articles; however, this content has never been optimized for search engines.”
“There are so many good things we can accomplish together that will help build a strong industry for all of us,” said Mr. Mayeux.
An effective online marketing strategy helps businesses get found by qualified leads, capture and nurture these leads, and then analyze their performance. These are the foundations of the popular Inbound Marketing methodology that will be put in place by Webbright Services.
“There is a lot of work to be done, but I’m excited about the journey ahead and the results that we can accomplish together", said Abourahma.
About RPOA: The Recruitment Process Outsourcing Association (RPOA) was founded in 2003 by John Younger and Mike Mayeux to educate the market and promote RPO best practices. Recruitment Process Outsourcing is a form of business process outsourcing (BPO) where an employer transfers all or part of its recruitment processes to an external service provider. More information about RPOA can be found at http://www.rpoassociation.org/
About Webbright Services: Webbright is a woman-owned, small business agency providing website design and Inbound Marketing services for small businesses and non-profit organizations in the U.S. and throughout the world. More information about Webbright Services can be found at http://www.webbrightservices.com/
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