Webbright Partners with RPOA to Grow Their Membership
FOR IMMEDIATE RELEASE
RICHMOND – Feb. 8, 2012 – Webbright founder and president, Ms Lamees Abourahma, has partnered with the Recruitment Process Outsourcing Association (RPOA) to grow their membership by launching an online marketing campaign.
“We are excited about our new Executive Director, Ms Abourahma, who has hit the ground running,” said Mike Mayeux, RPOA co-founder and Novotus president.
Ms. Abourahma initially helped RPOA develop an RPO marketplace, called the Buyers’ Guide. The Buyers Guide is the first and only one of its kind in the RPO industry; it helps companies looking to hire an RPO provider to find and connect with the right provider. Since its launch last October, new providers are joining the Buyers Guide on daily basis. The content has boosted up the site traffic and leads a great deal.
“Not only is Lamees a fantastic leader for the RPOA, she is also a web development and marketing star,” said Mr John Younger, RPOA president and Accolo founder.
The RPOA has been going through a transformation that includes membership structure and benefits. “One of the first things I will be working on is conducting market research to help define membership value for the RPOA's members,” said Ms. Abourahma. “The website has some great content including videos, tools, and articles; however, this content has never been optimized for search engines.”
“There are so many good things we can accomplish together that will help build a strong industry for all of us,” said Mr. Mayeux.
An effective online marketing strategy helps businesses get found by qualified leads, capture and nurture these leads, and then analyze their performance. These are the foundations of the popular Inbound Marketing methodology that will be put in place by Webbright Services.
“There is a lot of work to be done, but I’m excited about the journey ahead and the results that we can accomplish together", said Abourahma.
About RPOA: The Recruitment Process Outsourcing Association (RPOA) was founded in 2003 by John Younger and Mike Mayeux to educate the market and promote RPO best practices. Recruitment Process Outsourcing is a form of business process outsourcing (BPO) where an employer transfers all or part of its recruitment processes to an external service provider. More information about RPOA can be found at http://www.rpoassociation.org/
About Webbright Services: Webbright is a woman-owned, small business agency providing website design and Inbound Marketing services for small businesses and non-profit organizations in the U.S. and throughout the world. More information about Webbright Services can be found at http://www.webbrightservices.com/
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