Bright Clients: Successful Membership Website Development

Website Design & Development for Richmond Compensation Association

Posted by Lamees Abourahma on May 20, 2013 3:40:00 PM

LogoWebbright designs and develops new website for the Richmond Compensation Association

Webbright is proud to announce another successful launch of a custom Wild Apricot website for the Richmond Compensation Association.

What Was the Problem?

The Richmond Compensation Association’s website ( needsed to keep up with the current organization’s growth. Some of the challenges the RCA faced with their website included the following:

  • Existing webmaster had not been able to support the RCA with changes to the organization or respond to their requests in a timely manner. 
  • The website was not designed to allow for team membres to fluctuate between having the webmaster or the RCA Director of Communications update the site. 

The RCA wanted to design a website that will allow for increased functionality to manage the Association’s various programs, events, and communication efforts.  RCA also liked to provide a more user-friendly and content-rich experience for the members.

How did Webbright help?

  1. Custom Wild Apricot template design and development 
  2. Membership level setup
  3. Wild Apricot database customization and contact import
  4. Custom search function (for searching on content from website)
  5. Job board setup 
  6. Membership application setup
  7. Member directory setup
  8. Online payment integration
  9. Custom domain name setup
  10. Google Analytics integration
  11. Training for RCA’s volunteers
  12. Blog setup & customization
  13. Consultation and project management

What are the results?

Richmond Compensation Association chose the Wild Apricot software for their new website. We helped them move their existing content and contacts from their previous website provide to the Wild Apricot platform, customized a theme template for the website, provided training for staff, as well as other services.

Over a perios of 8 weeks, we worked with Richmond Compensation Association team to learn their pain, needs, and goals. They wanted cleaner, simpler design. We also discussed goals for their site: who are their site visitors and what they're looking for. We learend that the association serves mainly compensation professionals (specific HR-related industry); most of the audience are located in Richmond but some are in other parts of Virginia. 

In terms of site performance, the site needed to promote 3 main things:

  1. Education (or classes offered by WorldAtWork)
  2. Association Meetings
  3. Membership
We incorporated clear call-to-action buttons on the home page for each one of these goals. We also included other important pieces of content on the home page including upcoming events, and recent news. The design included visual components to link to the member-only are and the association's social networks.
Important new features that we added to the website included:
  • custom Google search so users can find any content quickly and easily
  • dynamic Google map on event pages so users can look up a meeting locaiton and find directions
  • job board for members
  • private member directory (for members only)
  • news section for association news and updates
We launched the website on Friday, April 26, 4 days prior to our target launch date. The launch and transition has been smooth overall. 


"We are really happy with the work you all provided to us- it was a pleasure working with you! " - Jessica Bennett, Director of Communication, Richmond Compensation Association

compensation association website design

Topics: bright clients, Bright News, wild apricot website development