The Summit Club is a private city club located in South Carolina's capital, Columbia. The club offers dining and banquet services to members and their guests, and provides reciprocal club arrangements with over than 180 clubs worldwide.
The Challenge
The Summit Club had a professional-looking website that had good site traffic and member review. However, the existing website did not have a good content management system (CMS) or an integrated calendar. The Club also wanted a member-only section with restricted access.
New Website Objectives
- To provide Club information to current and potential members.
- To increase communication with members about upcoming events and Club news.
- To allow staff to easily update website content
Bright Solution
Webbright helped The Summit Club identify their website objectives and design a website solution. The new website incorporated membership, event and website management tools. Webbright setup the system, customized the website look-and-feel and provided staff training and technical support.
- Customized website and email communication with Club branding
- Moved website content to new platform and helped introduce it to members
- Provided staff training and and ongoing support
Results
(From the first quarter after moving the website to the new platform compared to the same quarter of the previous year.)
- Page views increased by 54.87% => more pages are visited on the site
- Average time on site increased by 62.03% => visitors spending more time on site
- Bounce rate decreased by 28.22% => less visitors are leaving the site upon entrance (more visitors find site more interesting)
- Visitors are viewing 55.18% more pages per visit
- The home page received 26.47% more views
- Most viewed pages after the home page (29.93%) are photo gallery (3.55%) calendar (3.10%) and national clubs (2.87%)