As a small business, your Internet marketing strategy should support your marketing strategy. Your marketing strategy should support your business goals. Before you work on your website or Internet marketing, you need to have a clear understanding of your business, your market, and your goals.
This worksheet provides some intriguing questions to help you analyze your needs for an Internet marketing strategy. Questions are broken into six categories including:
- Standard Business Characteristics
- Distinguishing Business Characteristics
- Your Target Market
- Your Business Goals
- Your Website Goals
- Analyze your existing Internet Marketing effectiveness
Use this worksheet as a tool to analyze your Internet marketing, as well as to communicate with team members, managers, or partners. Your marketing team should have a clear understanding of your vision to help you reach your goals. This worksheet helps you define and communicate your vision.