What is Content Marketing?
At the core of Inbound Marketing is creating remarkable content that communicates with your customers and prospects without selling them. The art of producing and promoting this content is called Content Marketing.
Content can be in many different forms; e.g., whitepaper, slideshows, videos, photos, articles, etc. Some content is more likely to be shared (e.g., people are more likely to email videos and photos) while other is more engaging (e.g., blog posts are more likely to get comments and feedback from readers).
Why is Content Marketing and Blogging Important for Businesses?
Blogging is the most important and first step in Content Marketing. According to research, companies that blog receive more leads, more website visits, more links and have more indexed pages that companies that do not.
According to HubSpot findings based on more than 2,500+ customers:
- Companies that blog have 55% more website visitors.
- B2C companies that blog generate 88% more leads per month than those who do not.
- B2B companies that blog generate 67% more leads per month than those who do not blog.
- Companies with more than 51 blog articles experience a 77% lift in median monthly leads.
- Companies that blog have 434% more indexed pages and 97% more inbound links than those that do not.
