Your website is driving traffic and getting more visitors. Congratulations! Now, you can convert these visitors into leads using tools such as offers, landing pages, and call to action buttons.
What is a Landing Page?
A Landing Page is a web page on your website that specifically contains a form that a user needs to fill out in exchange for an offer you make.
A Landing Page is a tool to convert visitors on your website into leads.
What is an Offer?
An offer can be anything your visitors would be interested it, for example, whitepaper, webinar, video, guide, product, etc. Your offer needs to be enticing enough for a user to give out his or her information in exchange for the offer.
The effectiveness of your offer correlates to the visitor-to-lead conversion rate. The better the offer, the higher the conversion rate.
What is a Call to Action Button?
A Call To Action Button is an image that links a visitor to the landing page. The button should have a text that is enticing for the user to click on (i.e., call to action). You should place the call to action button anywhere you want to direct your visitors to the landing page (e.g., home page, blog, email, etc.).
Why is it Important to Have Offers and Landing Pages?
You can have more visitors to your website with blogging and search engine optimization. However, unless you have some contact information for these visitors, they're not of much value, are they?
A Landing Page allows you to request the contact informtion-as well as any other information you like to know about your visitors- thus turning visitors into leads.