You know that your company is ready to grow, or is already growing, and you need to reach a bigger, broader market. What do you do? You work on your lead generation systems. Traditional lead generation systems such as mailing lists, TV and radio advertisements, and tradeshows can put you in front of your local geographic market. But you know your business can be bigger. You know that your target market can be found worldwide. This is the beauty of Internet marketing as a lead generation channel. Internet marketing allows you to reach leads and customers in any geographical location, and get more of them.
Internet marketing has higher Return on Investment. Traditional lead generation channels can be expensive. Buying a mailing list, paying for radio or TV advertisement or sponsoring a tradeshow can cost you a lot of money. Starting a blog and promoting your brand on social networks can bring you a lot of brand awareness without big financial investments.
Another advantage of Internet marketing is gaining long term results from your initial investments. With traditional (outbound) marketing, the phone will stop ringing and customers will stop arriving at your store front shortly after you turn off your campaign. With Internet Marketing, a link that you built with good relationships with an affiliate or partner will likely be there for a long time and will continue to direct visitors to your website.
Interesting Stats about Internet Marketing:
- 78% of internet users conduct product research online.
- 86% of people skip over TV ads using a DVR.
- Inbound marketing focused companies have a 61% lower cost per lead.
- Over 44% of direct mail is discarded before people even look at it.
- There are over 200,000,000 people on the US “do not call” list.