Google offers many great options to promote your website online. Here are a few that we use and recommend.
Google Adwords Express (formaly, Google Boost)
What It Is
AdWords Express is the easiest way to advertise on Google. Creating your ad takes just a few minutes, and that's it. Everything else is managed automatically, ensuring your ad is only shown to people looking for what you have to offer. Now you're advertising to an audience that's already interested in you.
How It Works
When people search your area for the products or services you provide ("flowers in Dallas", or if they're already in Dallas, just "flowers") an ad for your business will appear above or beside their search results. Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers.
Who It's For
AdWords Express is for local businesses looking for local customers. It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.
Google Places is portal for customers to rate businesses, and a place for businesses to claim and update their business listing on Google for Free.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
See what the world is searching for. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search.
Google Webmaster Central and Keyword Tool Box
This is more for the webmaster of a website.
Google communicates any issues with your website, including crawling, indexing and search traffic, through Webmaster Central.
For Google keyword Tool + 50 Google Tools, this is a one stop reference.