Your website should be the most important marketing tool for your business. And like your business, your website should be a living, breathing, changing being. You should edit and improve your website constantly.
You might be asking the following questions:
- How often do I need to redesign my website?
- Why should I redesign my website?
- What software should I use?
- How much does a website cost?
Here is what research shows:
- The recommended frequency of a website redesign by 70% of Marketers is every 1-2 year.
- Companies redesign their website because the previous website was old (31%), they want to improve branding and positioning (29%), or they want to optimize for lead generation (28%).
- The average website redesign cost $54,596, and the median cost is $10,000 (based on a sample of 60 companies).
- According to 76% of users, the most important factor in the design of a website is the ease of use.
The following slideshow gives a lot of "scientific data" on website redesign.