The Association Blog: News and Resources for Association Executives

Carrie Kolar

Recent Posts

Create a Website Your Members Will Love

Posted by Carrie Kolar on Aug 16, 2016 5:00:00 AM

For a membership-based organization, your website is arguably your most valuable real estate. It’s where you members spend the most time interacting with your organization, and often where they spend time interacting with each other. Since your website is the real headquarters of your organization, it’s important that your website be member-friendly. What your members want in a site is not difficult to determine. They want a site that they can navigate easily and where they can find important, useful information. In other words, your member’s love of your website is bought with two elements: ease and value. Let’s take a look at how you can include both of these elements to create a website your members will love.

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How Volunteers Can Be Your Greatest Asset

Posted by Carrie Kolar on Aug 10, 2016 4:46:13 PM

Membership organizations want to provide the best possible value and services to their members, but they don’t always have unlimited resources. What do you do when you have a role that you can’t pay someone to fill? Ask for volunteers! Volunteers play a large role in membership organizations, from serving on boards and committees to taking tickets and cleaning up after events. Here, we talk about how to attract volunteers to your organization, the best ways to utilize your volunteers, and how volunteers can be your greatest asset.

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Topics: volunteer organizations, managing volunteers

How to Rock Your Organization’s Website

Posted by Carrie Kolar on Jul 12, 2016 5:00:00 AM

Having an attractive, user-friendly, well-laid-out website isn’t a luxury for member organizations- it’s a necessity. In this week’s Association Debrief, we look at how to optimize your site for action and member experience and suggest several mistakes to avoid as we show you how to rock your organization’s website.

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Topics: membership websites, nonprofit website design, member friendly website

Financial Tips for Building Association Revenue

Posted by Carrie Kolar on Jul 5, 2016 5:30:00 AM

Associations need money coming in to support their mission, serve their members and generally stay afloat. Association revenue can take a number of different forms, from membership dues to selling advertising space to suppliers. In this week’s Association Debrief, we give you the best financial tips for building association revenue.

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Topics: alternative association revenue, non-dues revenue

How Associations Can Benefit From Analytics

Posted by Carrie Kolar on Jun 28, 2016 5:00:00 AM

We live in a world of big data, where information is everywhere and can be used to attract attention, customers, clients and members. In this week’s RPOA weekly, we explore how associations can benefit from analytics by taking a look at member analytics, how to become an analytics expert and how qualitative research and analytics together can be an unbeatable team.

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Topics: marketing analytics

How to Make Volunteering Work for You

Posted by Carrie Kolar on Jun 21, 2016 5:00:00 AM

Most, if not all organizations use volunteers in their day-to-day and event activities. But how do you know if your organization is utilizing its volunteers correctly? In this week’s Association Debrief, we take a look at volunteer matching and how to recruit and guide volunteers as a part of how to make volunteering work for you.

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Topics: member engagement

How to Get the Member Feedback You Need

Posted by Carrie Kolar on Jun 14, 2016 1:38:32 PM

Member feedback is an essential piece of any membership organization’s ongoing strategy. It helps identify what programs, benefits and strategies work and which need improvement, and helps to enhance and upgrade the member experience. In this week’s Association Debrief, we focus on member research, surveys and interviews to help you learn how to get the member feedback you need.

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Topics: member outreach, member engagement

Making Sense of Member Analytics for Associations

Posted by Carrie Kolar on May 19, 2016 5:00:00 AM

member analyticsData is everywhere, with information on buyer preferences, voter leanings, worker productivity and more available at the drop of a hat. Whole industries have developed to help make sense of the data and use it to provide a best path forward. Membership organizations have their own pool of information on that they don’t always take advantage of – information about their members. This information can be used to monitor member activity and show any trends, find the best places to recruit new members, and even predict how long members will stay in the organization. Here, we take a look at how to take advantage of member analytics and run the numbers on your members.

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How Associations Can Build a Great Board of Directors

Posted by Carrie Kolar on May 17, 2016 5:00:00 AM

Many membership organizations have a Board of Directors or a Board of Advisors. Effective boards are essential to the success of your organization, but it can be a challenge to get the right people on the board working together toward the right goal. In this week’s Association Debrief, we take a look at how to develop a great board.

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How Organizations Can Win at Social Media

Posted by Carrie Kolar on May 10, 2016 5:00:00 AM

social_media_for_associations.jpgSocial media wears a lot of hats. It can be used in fundraising, marketing, member engagement and more. A well-executed social media strategy can return fabulous results for the organizations that are willing to put in the legwork and time required to build a great social media presence. In this week’s Association Debrief, we take a look at how organizations can win at social media.

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Topics: social media