The Association Blog: News and Resources for Association Executives

Lamees Abourahma

Recent Posts

What to Look for in a Membership Website Building Software

Posted by Lamees Abourahma on May 31, 2016 4:16:31 PM

What should you look for when choosing a website building software? When it comes to choosing a website building software there are five things I would highly recommend for membership-based organizations: 

 

 

 

 

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Topics: membership websites

Online Payment Options for Wild Apricot Customers

Posted by Lamees Abourahma on Dec 2, 2015 6:00:00 AM

As a Wild Apricot customer, you want to collect membership fees and event registration fees through your website. The good news is that Wild Apricot makes this process easy by integrating with payment systems (also known as, payment processors). The other good news is that Wild Apricot currently integrates with more than a dozen payment systems that you can select from. What is a payment system and how do you decide which payment system is the right one for you?

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Topics: wild apricot integration, wild apricot website development, wild apricot

Bright Ideas for Displaying Sponsor Logos on Your Membership Website

Posted by Lamees Abourahma on Jul 7, 2015 6:30:00 AM

Your sponsors are most important for the financial health and stability of your membership organization. They are a major revenue source for funding your activities and keeping your organization alive. You need to keep them interested and engaged in your organization. In return, you need to provide them a decent value in exchange for the support they provide your organization and members.

What is the best value proposition sponsors want? They want visibility, they want credibility, and they want business opportunity. You are best positioned to provide these value propositions to sponsors because you posses the great asset of a membership; make your sponsors highly visible to your members through your events, your member communications, and your marketing channels, particularily your website.

In this article we show three different bright ideas for displaying sponsor logos on your membership website and providing them visibility. A couple rues of thumb:

  • add the logos onto prominent pages on your website: home page is typically the most visited page; however, you can use your website analytics tool (e.g., Google Analytics) to determine what the most visited pages are.

  • the best option would depend on different factors including how many sponsor logos there are (eg, including 5 sponsor logos on a website is different than including 50) 
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Topics: sponsorship, sponsormanagement

Content Ideas for Member-Only Pages

Posted by Lamees Abourahma on Mar 20, 2014 7:33:00 AM

Membership websites are typically a resource of information for the general public and a communication platform for members. A membership website is where you find upcoming events, membership information, and organization news among other information. In addition, the website is likely to host content exclusive to members on restricted website pages called, members-only pages. The content shared in the members-only pages is specific to the organization, but here is a list of a few ideas from real-life organizations. 

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Topics: membership and marketing solution, member engagement, member communication, membership websites, membership management, member retention, membership website best practices

Attracting New Members and Sponsors with Your Association Website

Posted by Lamees Abourahma on Mar 13, 2014 7:26:00 AM

Communication is critical for membership organizations, and having the right tools and strategy to facilitate it is crucial. In this edition of the Bright Association Press, Christina Green, the Midwest Association of Translators and Interpretors' president shares her experience with moving to a new website platform, called Wild Apricot, and shows how the website became a focal point for the association's recruiting of members and sponsors. Listen to my interview with Christina Green here and read the script below.

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Topics: member communication, bright association press, membership marketing, association marketing, wild apricot

Should your Association Offer Webinars to Members?

Posted by Lamees Abourahma on Mar 6, 2014 7:32:00 AM

Our guest for this edition of the Bright Association Press is the 2012-2014 President of the Midwest Association of Translators and Interpreters (MATI). As MATI's members are dispersed over three states (Illinois, Indiana and Wisconsin ), the association have been creative in dealing with this challenge by offering a couple of in-person events, and recently experimenting with webinars as Christina shared with us in this interview.

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Topics: member engagement, member recruitment, bright association press, member retention, bright clients, association marketing, wild apricot

An Insider Look at Wild Apricot

Posted by Lamees Abourahma on Feb 28, 2014 9:28:00 AM

In this edition of the Bright Association Press, I spoke with Dmitry Buterin, Chief Apricot about the company and software. Like most Wild Apricot customers, I wanted to know about the new release and what's coming up in the development pipeline, but as an entrepreneur, I was curious to learn about the inception of Wild Apricot and what makes this software unique. Listen to Dmity's fascinating insight in this recording, and read the article below for an insider look at Wild Apricot.

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Topics: bright association press, wild apricot, wild apricot partner

Using Google Hangouts for Your Board Meetings

Posted by Lamees Abourahma on Feb 26, 2014 8:29:00 AM

Meeting face-to-face might be ideal for board meetings, but it might not be feasible for associations such as the Midwest Association of Translators and Interpreters which spans over three states (Illinois, Indiana, and Wisconsin). Fortunately, we live in a time where technology is available and affordable to facilitate virtual meetings, with software such as GoToMeeting, Skype, FreeConferenceCallHD.com. Our guest for this edition of the Bright Association Press, Christina Green, talks about how her group successfully used Google Hangout for their board meetings. Here is what she shared about running virtual meetings as well as other aspects of her association management. 

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Topics: member engagement, member recruitment, bright association press, member retention, bright clients, association marketing, wild apricot

Tips for Using Social Media & Communication to Grow Your Association

Posted by Lamees Abourahma on Jan 21, 2014 11:05:00 AM

Welcome to our first ever Association Debrief! In this edition, we focus on social media and communication as marketing tools for association growth. As your association prepares for the New Year, you need to plan for engaging exisitng members and attraction new ones. Here are a few ideas to give you some inspiration.

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Topics: member outreach, association debrief, member communication, member recruitment, membership solutions, member retention, membership marketing, association management

Association Success Secrets from Greg Laney

Posted by Lamees Abourahma on Jan 16, 2014 4:29:00 PM

In this edition of the Association Press, Lamees chats with Greg Laney, 2013 President of Atlanta Area Compensation Association on his association's growth and effectiveness strategy. Read the interview below or listen to our 24-minute conversation.

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Topics: membership and marketing solution, member communication, membership solutions, membership websites, membership management, bright association press, membership marketing, association leadership, membership website best practices, association marketing, association management