The Association Blog: News and Resources for Association Executives

How Organizations Can Win at Social Media

Posted by Carrie Kolar on May 10, 2016 5:00:00 AM

social_media_for_associations.jpgSocial media wears a lot of hats. It can be used in fundraising, marketing, member engagement and more. A well-executed social media strategy can return fabulous results for the organizations that are willing to put in the legwork and time required to build a great social media presence. In this week’s Association Debrief, we take a look at how organizations can win at social media.

Read More

Topics: social media

How to Use Social Media to Connect with Your Members

Posted by Carrie Kolar on May 5, 2016 5:00:00 AM

In case you hadn’t noticed, social media is huge. Just about everyone is on one platform or another, and that includes your members. Social media offers a range of platforms that you can use to inform, engage and connect with your members on a regular and personal basis, and if you’re not using these tools to engage members and show prospective members what your organization is all about, you’re seriously missing out. Here, we give you a snapshot of the most common social media tools available and how you can use social media to connect with your members.

Read More

Topics: social media

How to Use Email to Connect with Your Members

Posted by Carrie Kolar on May 3, 2016 5:00:00 AM

It’s important that you keep in contact with your members, and email is one of the easiest ways to do it. This week’s Association Debrief dives into how to use email to connect with your members, from welcoming your new members into the group to growing and benefitting from your organization’s email list and beyond.

Read More

Topics: member communication, communication strategies

The Benefits and Downsides of Association Conferences

Posted by Carrie Kolar on Apr 28, 2016 5:00:00 AM

The conference circuit is in full swing, and associations all over the country are holding their events. When your calendar is full and you’re racing from event to event, you may pause to wonder “why are all these organizations putting on conferences?” Here, we take a look at the benefits and downsides of conferences and steps you can take to make your conference a success.

Read More

Topics: association marketing, association conferences

Helping Your Members Gain Visibility

Posted by Carrie Kolar on Apr 21, 2016 5:00:00 AM

One of the reasons that members join organizations is to increase their visibility. Organizations can be very useful in increasing the visibility of members within the organization, and in increasing the visibility and establishing the bona fides of their members with the rest of the world. This is one of the main ways that associations and other membership-based organizations can serve their members, in addition to other methods like providing networking and educational opportunities. Membership organizations can promote their member’s visibility in a number of ways. Here, we take a look at how your organization can help your members gain visibility.

Read More

Topics: member value, member retention

What You Need to Know About Content Marketing for Associations

Posted by Carrie Kolar on Apr 19, 2016 5:00:00 AM

The concept of using digital content (like blog, webinars, podcasts, etc) to attract audiences online has been gaining momentum for the past decade or so, thanks to marketing guru Seth Godin who introduced the idea in his best-seller book: "permission marketing: turning strangers into friends, and friends into customers." While some industries embraced the concept and were early adaptors to content marketing, non-profits and associations are still yet to jump on the wagon and start applying content marketing effectively. 

Read More

Topics: internet marketing, content marketing, inbound marketing

Top Strategies for Recruiting New Members

Posted by Carrie Kolar on Apr 7, 2016 5:00:00 AM

Member recruitment is an ongoing process. To keep your organization going strong you need to keep a steady stream of members coming in, which requires forethought, planning, and a well thought-out recruiting strategy. In this week’s Association Debrief, we take a look at recruiting from associations and nonprofits to the NCAA to present you with top strategies for recruiting your new members.

Read More

Topics: member recruitment

Tips for Successfully Leading Associations

Posted by Carrie Kolar on Mar 31, 2016 5:00:00 AM

Leading associations can be challenging. You have to wear multiple hats, keep many different balls in the air and motivate your team to do the same. One of the best ways to make sure your efforts are successful is to learn from the experience and recommendations of other leaders. In this week’s Association Debrief, we leverage the expertise of multiple different leaders to bring you the best tips for successfully leading associations.

Read More

Topics: leadership

How to Use an Editorial Calendar to Drive Your Association Content

Posted by Carrie Kolar on Mar 29, 2016 5:00:00 AM

Most content isn’t a one-and-done deal. Instead, association content is usually released on a weekly, monthly, or quarterly basis. The recurring nature of their content can present a challenge for associations who struggle to keep up with the demands of their readers or haphazardly release their content without having any kind of strategy or plan. This disorganization can hold associations back from getting the most use out of their content in terms of attention, viewership and engagement. The solution to content disorganization is simple: use an editorial calendar. Editorial calendars help organizations to plan out their content, track its creation and delivery, and create a framework for creating and pushing out their content. Here, we take a look at how to use an editorial calendar to drive your association content.

Read More

Topics: content marketing, marketing

How Sponsorships Speed Association Success

Posted by Carrie Kolar on Mar 24, 2016 4:00:00 AM

It’s no secret that sponsorships can be a magic bullet for your association. The support of sponsors can mean the difference between success or failure for events, meetings, conferences and overall association activities. In this week’s Association Debrief, we take a look at how sponsorships speed association success.

Read More

Topics: sponsorship