The Association Blog: News and Resources for Association Executives

Financial Tips for Building Association Revenue

Posted by Carrie Kolar on Jul 5, 2016 5:30:00 AM

Associations need money coming in to support their mission, serve their members and generally stay afloat. Association revenue can take a number of different forms, from membership dues to selling advertising space to suppliers. In this week’s Association Debrief, we give you the best financial tips for building association revenue.

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Topics: alternative association revenue, non-dues revenue

Make Your Association Events a Success

Posted by Carrie Kolar on Nov 26, 2015 6:30:00 AM

Events are a great way to encourage involvement, engagement and investment in your organization, and also do a great job of establishing your organization as a leader in your field. However, to get these results, you need to make sure that your event meets attendee’s needs and expectations. In this week’s association debrief, we take a look at some new developments and best practices that can help you make your association events a success.

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Topics: association debrief, association events, managing association events, alternative association revenue

How to Build a Firm Financial Foundation

Posted by Carrie Kolar on Oct 16, 2015 10:34:19 AM

Every association and membership organization needs to operate on a firm financial foundation. Organization finances can be based on member dues, investment, outside support, and or a mix of these and other sources of income, but regardless of where your money originates, it needs to be well managed to keep the organization afloat. In this week’s Association Debrief, we take a look at how to build a firm financial foundation for your membership-based organization.

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Topics: alternative association revenue

How Associations Can Benefit From Partnerships

Posted by Carrie Kolar on Sep 29, 2015 6:30:00 AM

Associations have many goals to achieve – they need to secure funding, attract new members, provide value to existing members, and serve their target markets. One of the best ways to achieve all of these goals is to leverage the resources and abilities of other organizations by establishing partnerships. Establishing corporate or sponsoring partnerships, community partnerships, and partnerships with non-competing organizations that serve a similar demographic or provide complimentary services allows associations to benefit from other’s resources while providing them with something of equal value. Here, we examine how associations can benefit from partnerships.

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Topics: marketing for associations, association industry, association events, association administration, alternative association revenue, association partnerships

Sponsorships, Donors, and Other Non-Dues Association Revenue Streams

Posted by Carrie Kolar on Jul 16, 2015 9:30:00 AM

In membership-based organizations, it can be dangerous to rely entirely on membership dues for your funding. Diversifying your income with non-dues revenue puts your organization on a more solid financial footing and protects you from unexpected difficulties. In this week’s Association Debrief, we present the best association ideas for non-dues revenue, including sponsorships, donors, and other non-dues association revenue streams, how to cultivate long-term revenue-generating relationships, and the best ways to implement non-dues revenue strategies to keep both your revenue sources and members happy.

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Topics: non-dues revnue, alternative association revenue, non-dues revenue

5 Alternative Association Revenue Sources

Posted by Carrie Kolar on Mar 11, 2015 7:34:00 PM

Membership dues are well and good, but sometimes they aren’t enough. It’s impossible to get things done without alternative association revenue sources, and to ensure the ongoing financial health of your organization, you need to diversify your revenue portfolio. This week’s Association Debrief investigates the importance of diversifying your association’s revenue stream, and top tips for developing non-dues revenue. 

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Topics: non-dues revnue, alternative association revenue