The Association Blog: News and Resources for Association Executives

How Can Associations Reengage Experienced Members

Posted by Amanda Kaiser on Apr 28, 2015 8:15:00 AM

There is a divide among associations. Some associations fully engage those members who are mid-way or more experienced in their career. But they struggle mightily with attracting younger members. This is not the problem for all associations, but it is essential to know what new members want.   

Many associations focus heavily on members who are new to the profession, new to their role, or new to the industry. The association fills knowledge gaps with training and support gaps with networking. Talk to these new members and they will tell you that it was at a New (title here)’s Conference they realized the full value of the association. Because of the association and their association training they have the resources, information, contacts and maybe most important thing, the confidence to tackle their new role. 

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Topics: Multigenerational Members, amanda kaiser, member engagement, member retention, member experience

Opportunities for Engaging Members Your Association is Likely to Miss

Posted by Amanda Kaiser on Mar 5, 2015 12:09:00 PM

What truly separates associations from our for-profit competitors besides the non-profit designation? For-profits are churning out some of the industry’s best conferences. For-profits are offering online-communities and other ways to network. For-profits are developing educational opportunities and certificate programs. They are getting into benchmarking research, publishing guides and sending out newsletters. They are engaging members.

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Topics: amanda kaiser, member engagement, membership solutions, member experience

3 Best Practices for Exceptional Member Experience

Posted by Amanda Kaiser on Jan 29, 2015 11:09:00 AM

Who is in charge of providing an exceptional member experience at your association? The director of member experience? Member services? The membership manager? Marketing? Business development?

How about every staff person? Certainly every single member facing staff person impacts member service and our members’ experience. It used to be easy to define member facing but now, with digital, member facing has expanded.

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Topics: amanda kaiser, member communication, member retention, member experience

3 Tactics for Exceptional Conference Experience

Posted by Amanda Kaiser on Dec 16, 2014 8:49:00 AM

Our fate is sealed from the start. The moment members walk into the conference area and find registration they unconsciously start deciding if they are going to like it. Do they like the conference and by association our association? As one event professional told me, if registration is less than perfect for attendees the whole conference will be less than perfect.

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Topics: amanda kaiser, increasing event participation, managing association events

Are You Still Relevant to Your Members Today?

Posted by Amanda Kaiser on Dec 2, 2014 2:49:00 PM

Seemingly overnight, technology and customer preferences can change our need for formerly popular goods and services. Think about the fates of: Smith Corona typewriters, Kodak cameras, and the five-and-dime giant Woolworths. For the folks working in these companies, in the last few years of their existence, it must have seemed like customer allegiance suddenly flipped but, was that really what happened?

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Topics: amanda kaiser, member engagement, member communication

Do You Know What Your New Members Want?

Posted by Amanda Kaiser on Oct 28, 2014 9:00:00 PM

We love engaged long-time members. Engaged long-time members feel they belong. They find affinity. They want to give back.

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Topics: amanda kaiser, member engagement, member communication, membership management, member retention

Who Should Welcome Your Members?

Posted by Amanda Kaiser on Sep 17, 2014 7:16:00 AM

Your members want to matter. They want to be respected. Many of them also joined with the intention of belonging to a community. The first impression your members have of your association will stay with them for the lifetime of their membership. For all of these reasons and more developing a strategy to whole-heartedly welcome your members can significantly improve the value you deliver to them.  

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Topics: amanda kaiser, member communication, member recruitment

Membership Experience Not Membership Math

Posted by Amanda Kaiser on Sep 5, 2014 8:38:00 AM

I am standing at the entrance gate of the zoo with the line piling up behind me trying to do some quick mental math to figure out whether membership is worth it. As my young son is tugging on my arm as I figure that family membership equals approximately the cost of three individual trips. Quickly I scan the other nine benefits and see they don’t apply to us. We won’t take advantage of things like $25 off of summer camp (yet) or the 10% discount at the concession stand (often). Regardless membership is worth it, I am pretty sure we will take more than three trips to the zoo in a year.

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Topics: amanda kaiser, member engagement, member communication, member retention

First Impressions Matter For Associations Too!

Posted by Amanda Kaiser on Jul 9, 2014 8:48:00 AM

We are super adept at making snap judgments. In seconds we can size up a person, organization, thing, animal or situation. Our brains very quickly tell us if it is good or bad and whether we should go forward or run away. Experts say this is a survival instinct developed during the time our ancestors were busy running away from saber-tooth tigers. 

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Topics: amanda kaiser, member engagement, member communication, member retention

Are You Using Predatory Marketing Tactics With Your Members?

Posted by Amanda Kaiser on Jun 18, 2014 8:40:00 AM

Have you ever felt great about receiving a cold call? Even if it’s an institution that I do business with or feel affinity with those calls leave me feeling annoyed, guilty, and inconvenienced. I know that charities champion worthy causes and use our money for research and for helping affected families. Your university gives college-aged kids opportunities with your pledge. Associations have to have enough attendees to make a conference viable. We know the cause is a good one and we know that their request is legitimate however some marketing tactics leave us cold.

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Topics: amanda kaiser, internet marketing, inbound marketing, lovable marketing, association marketing