The Association Blog: News and Resources for Association Executives

How Your Membership Structure Determines Your Success

Posted by Carrie Kolar on Nov 12, 2015 6:30:00 AM

Membership structure is definitely not one size fits all. Different organization constituencies have different needs, and what works for a 10,000-member national organization won’t work the same for a 500-member local organization. Determining the correct membership structure for your organization is essential – your membership structure will affect how members and potential members perceive the value in membership and program offerings, whether they will pursue membership in your organization, and whether they stay members once they’ve joined. Here, we discuss how your membership structure determines your success, as well as the importance of talking to your association’s constituency to see what works best for everyone.

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Topics: association branding, association industry, association management, challenges for professional associations

Ways to Use Storytelling to Promote Association Success

Posted by Carrie Kolar on Aug 13, 2015 6:00:00 AM

Effective, successful marketing always begins with a story. Stories are how people relate to the world and the lens through which they interpret it, so telling a memorable, engaging story is the best way to reach out to people and get them involved with your organization. In this week’s Association Debrief, we examine the importance of storytelling for nonprofits and associations, how to craft effective stories and ways to use storytelling to promote association success.

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Topics: association branding, member outreach, association debrief, membership marketing, association marketing, member experience

Association Branding, Member Engagement and More

Posted by Allison Reilly on Apr 29, 2014 8:00:00 AM

May day! May day! May 1st is just a few days away, meaning that your association could use some extra help with its branding or member engagement for the summer months. The extra help and time spent on both of those things could make a big difference with upcoming events, membership drives, donations drives, or anything else you have planned for the nice weather. This week's association news roundup focuses on association branding and member engagement, hopefully providing the help you need to make the next few months that much better.

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Topics: association branding, member outreach, member engagement, association debrief, internet marketing