The Association Blog: News and Resources for Association Executives

The Benefits and Downsides of Association Conferences

Posted by Carrie Kolar on Apr 28, 2016 5:00:00 AM

The conference circuit is in full swing, and associations all over the country are holding their events. When your calendar is full and you’re racing from event to event, you may pause to wonder “why are all these organizations putting on conferences?” Here, we take a look at the benefits and downsides of conferences and steps you can take to make your conference a success.

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Topics: association marketing, association conferences

Tips to Make Your Next Association Conference a Score

Posted by Carrie Kolar on Feb 10, 2015 6:30:00 AM

Conferences are a staple of the association world.  They provide valuable opportunities for education, networking, and marketing. Holding and attending association conferences are a great marketing opportunity for associations and organizations of all kinds. It can be a challenge for professional associations, however, to maximize the benefits of organizing and attending conferences. This week’s Roundup takes a looks at how to maximize the marketing potential of holding and attending conferences, and gives an example of the useful information conferences can provide.  

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Topics: marketing for associations, association conferences