The Association Blog: News and Resources for Association Executives

Structuring Options for Organization Success

Posted by Carrie Kolar on Dec 8, 2015 6:30:00 AM

If you are a membership-based organization, your organization structure and your membership structure determine the operation, growth potential, and success of your organization. Different structures will work for different organizations, so in this week’s Association Debrief, we present multiple structuring options for organization success.

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Topics: association debrief, association management, challenges for professional associations, Association success

Make Your Association Events a Success

Posted by Carrie Kolar on Nov 26, 2015 6:30:00 AM

Events are a great way to encourage involvement, engagement and investment in your organization, and also do a great job of establishing your organization as a leader in your field. However, to get these results, you need to make sure that your event meets attendee’s needs and expectations. In this week’s association debrief, we take a look at some new developments and best practices that can help you make your association events a success.

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Topics: association debrief, association events, managing association events, alternative association revenue

How Organizations Can Find Success Through Partnerships

Posted by Carrie Kolar on Nov 17, 2015 6:30:00 AM

Partnerships can take many forms. Sponsor partnerships, public-private partnerships, and a host of others can help organizations achieve success that they wouldn’t have been able to reach on their own. In this week’s AssociationDebrief, we examine partnerships between associations, the public sector, academia, and for-profit companies to determine how organizations can find success through partnerships.

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Topics: business networking, association debrief, association industry, challenges for professional associations, association partnerships, Association success

Current Challenges for Membership Organizations

Posted by Carrie Kolar on Sep 17, 2015 6:30:00 AM

No membership organization is without its challenges. Even the most up-to-date, well-run organizations will run into trouble with one of the vast number of moving pieces that make up an organization’s operations and strategy. In this week’s Association Debrief, we take a look at some of the current challenges for membership organizations.

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Topics: member outreach, member engagement, association debrief, membership solutions, challenges for professional associations

Ways to Use Storytelling to Promote Association Success

Posted by Carrie Kolar on Aug 13, 2015 6:00:00 AM

Effective, successful marketing always begins with a story. Stories are how people relate to the world and the lens through which they interpret it, so telling a memorable, engaging story is the best way to reach out to people and get them involved with your organization. In this week’s Association Debrief, we examine the importance of storytelling for nonprofits and associations, how to craft effective stories and ways to use storytelling to promote association success.

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Topics: association branding, member outreach, association debrief, membership marketing, association marketing, member experience

Helpful Programs That Can Spur Member Based Organization Success

Posted by Carrie Kolar on Aug 6, 2015 11:37:54 AM

Member programs are a big part of what draws and engages members and creates value for an organization’s membership. However, successful organizations rely on many more programs than those specifically geared towards their members. Customer loyalty programs, marketing and email programs, referral programs, and fundraising programs can all be essential elements of a membership organization’s function. In this week’s Association Debrief, we take a look at how programs that can spur member based organization success.

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Topics: member engagement, association debrief, content marketing, membership solutions, association industry, member experience, challenges for professional associations

Top Tips for Driving Association Marketing Efforts in 2015

Posted by Carrie Kolar on Jul 9, 2015 7:00:00 AM

Marketing is an essential activity for any successful association. Your marketing determines how well you get your organization’s name out, establish and build a presence in your field, and attract new members. In this week’s Association Debrief, we offer top tips for driving association marketing efforts in 2015 by taking a look at several different marketing tools and strategies an organization can employ, how to measure your return on marketing effort, and what makes a content marketing strategy successful in the long term.

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Topics: member engagement, association debrief, internet marketing, member communication, membership marketing, marketing, association marketing

Tips on Maximizing Social Media Marketing for Organization Success

Posted by Carrie Kolar on Jul 3, 2015 8:05:29 AM

In the list of technologies that are important for membership-based organizations, few rank as high as social media. Social media, in its various forms of Twitter, Facebook, Instagram, and others give organizations a way to connect and engage directly with their members and inform their members about current and upcoming events. However, membership organizations can struggle with knowing exactly how to utilize social media for maximum benefit. In this week’s Association Debrief, we take a look at how you can go about maximizing social media marketing for organization success.

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Topics: association debrief, social media, marketing for associations, member recruitment, membership marketing, marketing, association marketing

Communicating for Association Success

Posted by Carrie Kolar on Jun 18, 2015 6:00:00 AM

When it comes to engagement, member recruitment, and running your organization, communication is key. In fact, that’s the case for every aspect of maintaining your organization. Without effective communication between every level of participation in organizations, from staff to members to the board, organizations stumble and too often fail. In this week’s Association Debrief, we take a look at the ways organizations can approach and improve their communication to ensure that they remain healthy and functional in the long term.  These tips are tools in communicating for Association Success.  

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Topics: association debrief, member communication, association leadership, communication strategies

Increased Member and Volunteer Engagement, and Other Association News

Posted by Janine Lucas on Nov 11, 2014 7:56:00 AM

Are you listening to what your members are saying? Are you making sure member needs and wants are not only being heard, but also met? This week's Association Debrief centers around listening and transparency, with articles on allowing members to vote on dues – the secret to engaging Millienials – Facebook best practices – evolving your website to meet the needs of members – and how to find more volunteers.  

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Topics: member engagement, association debrief, managing volunteers