Large events, small events, closed to members, open to the public – membership organizations of all types and sizes put on events that run the gamut of possibilities in order to raise their profiles, benefit their existing members and attract new ones, and make money to fund their programs. In this week’s Association Debrief, we take a look at how to make your event a success.Read More
The Association Blog: News and Resources for Association Executives
Events are complicated affairs. Event planners in charge of member organization events need to juggle registration, sponsorships, and day-of logistics for smaller events, and vendors, sessions, schedules, room arrangements and far more for larger conferences or trade shows. Managing all of the moving pieces of an event is difficult, and can be made more so if you don’t have a way to centralize your planning and logistics. Thankfully, such a central solution exists in event management software. Event management software is a tool that consolidates and streamlines event management, with the range of its utility determined by the number of features it has.Read More
Events have the potential to be serious moneymakers, garner a wealth of attention, and demonstrate the value of an organization to potential members, sponsors and donors. Organizations put on a range of events for a variety of reasons, but for an organization’s event to get the desired effect, it has to be done well. Good, successful events can have different looks and purposes, but they all share some key similarities that set them apart. Here, we take a look at what makes a good/successful non-profit organization event.Read More
Events are a great way to encourage involvement, engagement and investment in your organization, and also do a great job of establishing your organization as a leader in your field. However, to get these results, you need to make sure that your event meets attendee’s needs and expectations. In this week’s association debrief, we take a look at some new developments and best practices that can help you make your association events a success.Read More
Of the many ways that membership-based organizations try to encourage engagement among their members, one of the most effective is holding events. Events give both depth and breadth to your organization’s engagement potential. They deepen and strengthen your existing member’s engagement, and spread the message of your organization to people who may not have heard of it before. Here, we take a look at three ways events drive engagement in membership-based organizations.Read More
Associations have many goals to achieve – they need to secure funding, attract new members, provide value to existing members, and serve their target markets. One of the best ways to achieve all of these goals is to leverage the resources and abilities of other organizations by establishing partnerships. Establishing corporate or sponsoring partnerships, community partnerships, and partnerships with non-competing organizations that serve a similar demographic or provide complimentary services allows associations to benefit from other’s resources while providing them with something of equal value. Here, we examine how associations can benefit from partnerships.Read More
Online marketing can be difficult for many associations. Some don't have the staff to do both the marketing and the technical maintenance of the website. Others may not have the experience, and since the field can change quickly, ideas that were once great may now be considered obsolete or horrible to implement. In this week's Association Debrief, we feature the latest news articles on online marketing for associations. We also include article about member benefits and value. Enjoy!
This week's Association Debrief focuses on managing association events and increasing participation in those events. We're right in the middle of spring, and the next several months are popular for events and conferences, so the articles below should prove helpful and timely. May your next association event be better than ever with the information in this week's association news roundup.
In our last edition of Bright Association Press, we focused on member recruitment and retention. Although these two topics are critical for an association's success, an association also needs to be well-run and coordinated so members don't feel they are a part of something that is, well, falling apart. In this edition of the Bright Association Press, Andy Campbell, director of programming with the Columbus Metropolitan Club, discusses his involvement in organization management, particularly with association events, association funding, sponsor management, and more.
This week's association news roundup covers several major topics that are of immense importance to associations: talent acquisition, association fundraising, membership management, and association events. Spring is coming, which is an excellent time for associations to plan events, to engage and to build the membership base, and to hire for open positions and summer internships. In this week's roundup, there's something for everyone.