Partnerships can take many forms. Sponsor partnerships, public-private partnerships, and a host of others can help organizations achieve success that they wouldn’t have been able to reach on their own. In this week’s AssociationDebrief, we examine partnerships between associations, the public sector, academia, and for-profit companies to determine how organizations can find success through partnerships.Read More
The Association Blog: News and Resources for Association Executives
Membership structure is definitely not one size fits all. Different organization constituencies have different needs, and what works for a 10,000-member national organization won’t work the same for a 500-member local organization. Determining the correct membership structure for your organization is essential – your membership structure will affect how members and potential members perceive the value in membership and program offerings, whether they will pursue membership in your organization, and whether they stay members once they’ve joined. Here, we discuss how your membership structure determines your success, as well as the importance of talking to your association’s constituency to see what works best for everyone.Read More
Associations have many goals to achieve – they need to secure funding, attract new members, provide value to existing members, and serve their target markets. One of the best ways to achieve all of these goals is to leverage the resources and abilities of other organizations by establishing partnerships. Establishing corporate or sponsoring partnerships, community partnerships, and partnerships with non-competing organizations that serve a similar demographic or provide complimentary services allows associations to benefit from other’s resources while providing them with something of equal value. Here, we examine how associations can benefit from partnerships.Read More
Member programs are a big part of what draws and engages members and creates value for an organization’s membership. However, successful organizations rely on many more programs than those specifically geared towards their members. Customer loyalty programs, marketing and email programs, referral programs, and fundraising programs can all be essential elements of a membership organization’s function. In this week’s Association Debrief, we take a look at how programs that can spur member based organization success.Read More
What drives members to join associations? This question keeps membership staff up at night and constantly striving to discover the best ways to attract and close on potential members. Here, we present the top six reasons members join industry or trade associations, according to the recently released 2014 Small Membership Survey Report from Wild Apricot and the summarizing blog post “Snapshot of Small Membership Organizations in 2014.” These reasons are:Read More
Normally, our association news roundups feature a central theme, such as membership engagement, association marketing, or sponsorship management. Although we do have two great social media marketing articles for you this week, this week's news roundup also features topics that are the "talk of the town," such as the Hobby Lobby case and working with a marketing or web development agency. Essentially, there's something here for everyone in every type of member-based organization to enjoy.
We don't know if any association would consider themselves part of the "association industry", but such an industry exists and it's doing really well. The main reason why the association industry is doing really well is because associations are doing a good job of increasing their membership numbers and getting members to participate in various activities. Let's keep these trends going, and the articles in this week's Association Debrief should help.