The Association Blog: News and Resources for Association Executives

How Organizations Can Find Success Through Partnerships

Posted by Carrie Kolar on Nov 17, 2015 6:30:00 AM

Partnerships can take many forms. Sponsor partnerships, public-private partnerships, and a host of others can help organizations achieve success that they wouldn’t have been able to reach on their own. In this week’s AssociationDebrief, we examine partnerships between associations, the public sector, academia, and for-profit companies to determine how organizations can find success through partnerships.

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Topics: business networking, association debrief, association industry, challenges for professional associations, association partnerships, Association success

How Your Membership Structure Determines Your Success

Posted by Carrie Kolar on Nov 12, 2015 6:30:00 AM

Membership structure is definitely not one size fits all. Different organization constituencies have different needs, and what works for a 10,000-member national organization won’t work the same for a 500-member local organization. Determining the correct membership structure for your organization is essential – your membership structure will affect how members and potential members perceive the value in membership and program offerings, whether they will pursue membership in your organization, and whether they stay members once they’ve joined. Here, we discuss how your membership structure determines your success, as well as the importance of talking to your association’s constituency to see what works best for everyone.

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Topics: association branding, association industry, association management, challenges for professional associations

How Associations Can Benefit From Partnerships

Posted by Carrie Kolar on Sep 29, 2015 6:30:00 AM

Associations have many goals to achieve – they need to secure funding, attract new members, provide value to existing members, and serve their target markets. One of the best ways to achieve all of these goals is to leverage the resources and abilities of other organizations by establishing partnerships. Establishing corporate or sponsoring partnerships, community partnerships, and partnerships with non-competing organizations that serve a similar demographic or provide complimentary services allows associations to benefit from other’s resources while providing them with something of equal value. Here, we examine how associations can benefit from partnerships.

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Topics: marketing for associations, association industry, association events, association administration, alternative association revenue, association partnerships

Helpful Programs That Can Spur Member Based Organization Success

Posted by Carrie Kolar on Aug 6, 2015 11:37:54 AM

Member programs are a big part of what draws and engages members and creates value for an organization’s membership. However, successful organizations rely on many more programs than those specifically geared towards their members. Customer loyalty programs, marketing and email programs, referral programs, and fundraising programs can all be essential elements of a membership organization’s function. In this week’s Association Debrief, we take a look at how programs that can spur member based organization success.

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Topics: member engagement, association debrief, content marketing, membership solutions, association industry, member experience, challenges for professional associations

Top Reasons Members Join Industry or Trade Associations

Posted by Carrie Kolar on Mar 17, 2015 1:46:00 PM

What drives members to join associations? This question keeps membership staff up at night and constantly striving to discover the best ways to attract and close on potential members. Here, we present the top six reasons members join industry or trade associations, according to the recently released 2014 Small Membership Survey Report from Wild Apricot and the summarizing blog post “Snapshot of Small Membership Organizations in 2014.” These reasons are:

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Topics: member value, marketing for associations, member recruitment, association industry, engaging association board members

Social Media Marketing and Other Hot Association Topics

Posted by Allison Reilly on Jul 2, 2014 1:46:00 PM

Normally, our association news roundups feature a central theme, such as membership engagement, association marketing, or sponsorship management. Although we do have two great social media marketing articles for you this week, this week's news roundup also features topics that are the "talk of the town," such as the Hobby Lobby case and working with a marketing or web development agency. Essentially, there's something here for everyone in every type of member-based organization to enjoy.

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Topics: membership and marketing solution, association debrief, social media, marketing, association industry

The Association Industry, Association Volunteers and More

Posted by Allison Reilly on Jun 17, 2014 3:19:00 PM

We don't know if any association would consider themselves part of the "association industry", but such an industry exists and it's doing really well. The main reason why the association industry is doing really well is because associations are doing a good job of increasing their membership numbers and getting members to participate in various activities. Let's keep these trends going, and the articles in this week's Association Debrief should help.

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Topics: member engagement, association debrief, engaging association leaders, managing volunteers, association industry