The Association Blog: News and Resources for Association Executives

The Benefits and Downsides of Association Conferences

Posted by Carrie Kolar on Apr 28, 2016 5:00:00 AM

The conference circuit is in full swing, and associations all over the country are holding their events. When your calendar is full and you’re racing from event to event, you may pause to wonder “why are all these organizations putting on conferences?” Here, we take a look at the benefits and downsides of conferences and steps you can take to make your conference a success.

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Topics: association marketing, association conferences

How to Make Association Discussion Forums Lively

Posted by Carrie Kolar on Sep 22, 2015 6:30:00 AM

Discussion forums are a great way for associations to encourage engagement, education, and discussion among their members. However, associations sometimes struggle to keep their discussion forums lively. Forums can end up rarely used or outright deserted, not only does this do away with the benefit of having the forums in the first place, it can make visitors to the forum question the relevance of the association. Here, we suggest how to make association discussion forums lively with five easy-to-implement suggestions.

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Topics: increasing event participation, member engagement, managing association events, association marketing, Association Meetings

Ways to Use Storytelling to Promote Association Success

Posted by Carrie Kolar on Aug 13, 2015 6:00:00 AM

Effective, successful marketing always begins with a story. Stories are how people relate to the world and the lens through which they interpret it, so telling a memorable, engaging story is the best way to reach out to people and get them involved with your organization. In this week’s Association Debrief, we examine the importance of storytelling for nonprofits and associations, how to craft effective stories and ways to use storytelling to promote association success.

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Topics: association branding, member outreach, association debrief, membership marketing, association marketing, member experience

Top Tips for Driving Association Marketing Efforts in 2015

Posted by Carrie Kolar on Jul 9, 2015 7:00:00 AM

Marketing is an essential activity for any successful association. Your marketing determines how well you get your organization’s name out, establish and build a presence in your field, and attract new members. In this week’s Association Debrief, we offer top tips for driving association marketing efforts in 2015 by taking a look at several different marketing tools and strategies an organization can employ, how to measure your return on marketing effort, and what makes a content marketing strategy successful in the long term.

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Topics: member engagement, association debrief, internet marketing, member communication, membership marketing, marketing, association marketing

Tips on Maximizing Social Media Marketing for Organization Success

Posted by Carrie Kolar on Jul 3, 2015 8:05:29 AM

In the list of technologies that are important for membership-based organizations, few rank as high as social media. Social media, in its various forms of Twitter, Facebook, Instagram, and others give organizations a way to connect and engage directly with their members and inform their members about current and upcoming events. However, membership organizations can struggle with knowing exactly how to utilize social media for maximum benefit. In this week’s Association Debrief, we take a look at how you can go about maximizing social media marketing for organization success.

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Topics: association debrief, social media, marketing for associations, member recruitment, membership marketing, marketing, association marketing

2015 Social Media Goals for Association Recruiting

Posted by Carrie Kolar on Jun 23, 2015 6:30:00 AM

Social media is currently the fastest-growing way to connect with people. Hundreds of millions of people are on social media, which encompasses platforms like Facebook, Twitter, LinkedIn, Pinterest, SnapChat, and more. A lot of organizations know that social media is important, but some may not know why it is so important, or how organizations can use social media to increase membership and engagement. Organizations can use social media to increase their membership in a number of ways including; getting their message and information to a broader population, engaging directly with potential members, generating interest by providing value in their social media content, and integrating their social media audience to get a greater turnout at events and increased member sign-up. This method can also be called Attract, Engage, Leverage, and it is a powerful tool to increase membership for your organization.  We detail three social media goals for association recruiting in 2015.

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Topics: social media, marketing for associations, member recruitment, recruiting young members, association marketing

Social Media Marketing, Your Website and Other Association News

Posted by Allison Reilly on Aug 27, 2014 8:00:00 AM

What is your organization's purpose? The new trend in the association and non-profit world is to identify the organization as a "for purpose" organization, because "non-profit" just sounds awkward. No other industry or for-profit business identifies themselves in a way that describes what they aren't. Instead, they talk about what they are and what they stand for. This week's Association Debrief includes articles that will help your association communicate your purpose to the rest of the world, whether it's through social media, online marketing, or through a media or donation pitch. Your association isn't about not making money. It's about something much greater, and it's that much greater something that gets people to become members and donors.

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Topics: public relations, social media, marketing for associations, member recruitment, recruiting young members, association marketing

Visual Marketing for Associations, Association Challenges and More

Posted by Allison Reilly on Aug 7, 2014 8:00:00 AM

Marketing is always a challenge for associations. There's a new technique or social network to investigate, or a decreasing marketing budget to work with, or an analysis that needs to get done to see whether or not current association marketing efforts are working. This week's Association Debrief covers association marketing challenges, whether it's blogging, engaging members, or creating visual content. The article below should offer insight into what you can do overcome these challenges.

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Topics: association debrief, internet marketing, marketing for associations, blogging, membership websites, lovable marketing, association marketing

Association Marketing, Government Relations and More News

Posted by Allison Reilly on Jul 24, 2014 8:00:00 AM

Association marketing is one of the most popular topics on our blog, and marketing is something that every association needs to do. Whether it's marketing an upcoming event, marketing the association for new members, or marketing the association's hot issues, few associations can get by without doing any marketing at all. This week's Association Debrief covers marketing for associations as well as a few concepts in issue advocacy and government relations.

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Topics: association political activity, association debrief, content marketing, marketing for associations, inbound marketing, association marketing

60 Blog Post Ideas Associations Can Use Right Now

Posted by Allison Reilly on Jul 9, 2014 8:00:00 AM

Association marketing is tough, especially keeping up with the association blog. Writing one blog post can take as long as three hours, and that's before you've come up with a blog post topic. To help, here's a list of 60 blog post ideas that your association can use right now. Not only is this list here ready to go, but many of these ideas don't require a ton of initial research. If you're suffering from writer's block, then use an idea here to break it and to stop writer's block for the next several months.

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Topics: content marketing, marketing for associations, blogging, association marketing