The Association Blog: News and Resources for Association Executives

How Organizations Can Find Success Through Partnerships

Posted by Carrie Kolar on Nov 17, 2015 6:30:00 AM

Partnerships can take many forms. Sponsor partnerships, public-private partnerships, and a host of others can help organizations achieve success that they wouldn’t have been able to reach on their own. In this week’s AssociationDebrief, we examine partnerships between associations, the public sector, academia, and for-profit companies to determine how organizations can find success through partnerships.

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Topics: business networking, association debrief, association industry, challenges for professional associations, association partnerships, Association success

How Associations Can Benefit From Partnerships

Posted by Carrie Kolar on Sep 29, 2015 6:30:00 AM

Associations have many goals to achieve – they need to secure funding, attract new members, provide value to existing members, and serve their target markets. One of the best ways to achieve all of these goals is to leverage the resources and abilities of other organizations by establishing partnerships. Establishing corporate or sponsoring partnerships, community partnerships, and partnerships with non-competing organizations that serve a similar demographic or provide complimentary services allows associations to benefit from other’s resources while providing them with something of equal value. Here, we examine how associations can benefit from partnerships.

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Topics: marketing for associations, association industry, association events, association administration, alternative association revenue, association partnerships