Marketing is always a challenge for associations. There's a new technique or social network to investigate, or a decreasing marketing budget to work with, or an analysis that needs to get done to see whether or not current association marketing efforts are working. This week's Association Debrief covers association marketing challenges, whether it's blogging, engaging members, or creating visual content. The article below should offer insight into what you can do overcome these challenges.
The Association Blog: News and Resources for Association Executives
Association marketing is tough, especially keeping up with the association blog. Writing one blog post can take as long as three hours, and that's before you've come up with a blog post topic. To help, here's a list of 60 blog post ideas that your association can use right now. Not only is this list here ready to go, but many of these ideas don't require a ton of initial research. If you're suffering from writer's block, then use an idea here to break it and to stop writer's block for the next several months.
The toughest part about having an association blog is filling it with great content. Even if you've taken the time to create an editorial calendar, set aside a few good blog topics, and only publish once a week, the posts still aren't going to write themselves. How do you find excellent writers to contribute to your blog so one person doesn't have to do everything? How do you prepare for content long enough in advanced so that you're not scrambling to get a blog post up this week? Here are some of the most common challenges to the various ways you can find writers for your association blog.
Although content marketing is 62 percent cheaper than traditional marketing tactics such as cold calling and print advertising, content marketing also poses a unique set of challenges. Two of the top three challenges cited by organizations are producing enough content and producing content that engages. Overcoming either of those two challenges involves developing the right content ideas. Here's how to develop the right content ideas for your association blog.
A big marketing problems for associations is getting the most out their website. "Getting the most" could mean providing more value to members through the website, increasing website traffic, or making the website more user-friendly. Blogging addresses all three of those issues because blog posts offer value to members, it increases website traffic, and it makes your website more user-friendly because the blog is for association members, non-members, and readers. Here are eight undeniable reasons why blogging is essential for your association.