The Association Blog: News and Resources for Association Executives

How to Use Email to Connect with Your Members

Posted by Carrie Kolar on May 3, 2016 5:00:00 AM

It’s important that you keep in contact with your members, and email is one of the easiest ways to do it. This week’s Association Debrief dives into how to use email to connect with your members, from welcoming your new members into the group to growing and benefitting from your organization’s email list and beyond.

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Topics: member communication, communication strategies

3 Ways Membership Groups Can Leverage the Power of the App

Posted by Carrie Kolar on Dec 15, 2015 6:30:00 AM

We live in a mobile world. Our smartphones are never more than an arm’s-length away, most of our web browsing is done on our phones, and having a mobile-responsive site is an absolute must for any organization. Not only is our world mobile, we live and breathe by our apps. We use apps to check sport scores, track how many steps we take, see who’s saying what on social media, and thousands of other tasks. Since membership organizations are made up of those same people who rarely stray from their phones, it makes sense for membership groups to take advantage of this trend. Here are three ways that membership groups can leverage the power of the app.

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Topics: member communication, membership solutions, managing association events, communication strategies, membership technology

Communicating for Association Success

Posted by Carrie Kolar on Jun 18, 2015 6:00:00 AM

When it comes to engagement, member recruitment, and running your organization, communication is key. In fact, that’s the case for every aspect of maintaining your organization. Without effective communication between every level of participation in organizations, from staff to members to the board, organizations stumble and too often fail. In this week’s Association Debrief, we take a look at the ways organizations can approach and improve their communication to ensure that they remain healthy and functional in the long term.  These tips are tools in communicating for Association Success.  

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Topics: association debrief, member communication, association leadership, communication strategies

Most Common Methods to Communicate with Association Members

Posted by Carrie Kolar on May 12, 2015 8:00:00 AM

For membership-based organizations, effectively communicating with your members is absolutely essential. Simply put, your organization is not likely to survive unless you regularly communicate with your members. Communication can be grouped into three categories: communicating to inform, communicating to engage, and communicating a call to action. Based on Wild Apricot’s Small Membership Survey Report for 2014 here we discuss the pro, cons, and utility of each of the Most Common Methods to Communicate with Association Members. The winners are…

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Topics: member engagement, member communication, member experience, communication strategies

Successful Communication Strategies for Associations

Posted by Carrie Kolar on Apr 14, 2015 10:38:00 AM

Communication is the key to alI successful relationships. Not only is it the key to romantic happiness, your ability to communicate effectively has a powerful impact on the success of your relationships with association members, team members, clients, and donors. In this week’s Association Debrief, we examine successful communication strategies for associations by looking at communication techniques with members, customers, and your team, and round it off with a view on how communication affects your bottom line through donor retention.

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Topics: content marketing, member communication, communication strategies