The concept of using digital content (like blog, webinars, podcasts, etc) to attract audiences online has been gaining momentum for the past decade or so, thanks to marketing guru Seth Godin who introduced the idea in his best-seller book: "permission marketing: turning strangers into friends, and friends into customers." While some industries embraced the concept and were early adaptors to content marketing, non-profits and associations are still yet to jump on the wagon and start applying content marketing effectively.Read More
The Association Blog: News and Resources for Association Executives
Most content isn’t a one-and-done deal. Instead, association content is usually released on a weekly, monthly, or quarterly basis. The recurring nature of their content can present a challenge for associations who struggle to keep up with the demands of their readers or haphazardly release their content without having any kind of strategy or plan. This disorganization can hold associations back from getting the most use out of their content in terms of attention, viewership and engagement. The solution to content disorganization is simple: use an editorial calendar. Editorial calendars help organizations to plan out their content, track its creation and delivery, and create a framework for creating and pushing out their content. Here, we take a look at how to use an editorial calendar to drive your association content.Read More
Content marketing has been a watchword for association and business marketing for a couple of years now – an eternity in the swiftly moving world of internet marketing. Blog posts, podcasts, and social media have competed to see who can provide the best content, with the promise that the winner would attract more interest, members, or customers. However, in the face of less than dizzying success, many organizations are starting to question whether content marketing is effective. Here, we look at an important question: does content marketing help associations?Read More
Topics: content marketing
Member programs are a big part of what draws and engages members and creates value for an organization’s membership. However, successful organizations rely on many more programs than those specifically geared towards their members. Customer loyalty programs, marketing and email programs, referral programs, and fundraising programs can all be essential elements of a membership organization’s function. In this week’s Association Debrief, we take a look at how programs that can spur member based organization success.Read More
Communication is the key to alI successful relationships. Not only is it the key to romantic happiness, your ability to communicate effectively has a powerful impact on the success of your relationships with association members, team members, clients, and donors. In this week’s Association Debrief, we examine successful communication strategies for associations by looking at communication techniques with members, customers, and your team, and round it off with a view on how communication affects your bottom line through donor retention.Read More
These days Content Marketing is all the rage. Every major company either has a content plan in place or they’re on their way to getting one up and running. While this type of marketing is revolutionizing the corporate world, it’s left many associations wondering:
Topics: content marketing
Content marketing is a great way to help you increase member engagement and find new recruits—and this week's Association Debrief covers content marketing with a few articles by Wild Apricot, Content Marketing Institute and HubSpot. Additional articles in the Debrief also highlight event apps, how to increase readership, and how you can boost idea innovation.
This week's Association Debrief will help you with resources and tips to improve your content and marketing strategies—which will also help your website’s SEO. You’ll also find stories on associations that found ways to increase membership rates—and member approval—by changing tactics and updating technology.
Association marketing is one of the most popular topics on our blog, and marketing is something that every association needs to do. Whether it's marketing an upcoming event, marketing the association for new members, or marketing the association's hot issues, few associations can get by without doing any marketing at all. This week's Association Debrief covers marketing for associations as well as a few concepts in issue advocacy and government relations.
Association marketing is tough, especially keeping up with the association blog. Writing one blog post can take as long as three hours, and that's before you've come up with a blog post topic. To help, here's a list of 60 blog post ideas that your association can use right now. Not only is this list here ready to go, but many of these ideas don't require a ton of initial research. If you're suffering from writer's block, then use an idea here to break it and to stop writer's block for the next several months.