Two major challenges of an association are donor management and association marketing, as these two challenges are never-ending with obstacles that shift from time to time. In this week's Association Debrief, we are sharing a few of the latest articles on these challenges, offering fresh advice on how your association can overcome these challenges and handle their obstacles before they change.
The Association Blog: News and Resources for Association Executives
Without members and donors/sponsors, your association wouldn't exist. Membership and donor management are much more than keeping you databases up-to-date and trying to grow them as much as possible. Membership marketing and donor relationships are also about choosing the right members and donors so that they benefit each other and improve the association experience of the other. This week's Association Debrief will help you improve your membership marketing and sponsor relationships for the coming year.