The Association Blog: News and Resources for Association Executives

Fundraising Tips, Email Marketing Insights, and More Association News

Posted by Allison Reilly on May 27, 2014 1:10:00 PM

Fundraising and email marketing go hand in hand, since associations may use email marketing as a way to recruit new members, to encourage members to renew their memberships, or to ask the email list to donate or to sponsor an event. This week's Association Debrief focuses on fundraising, marketing for associations, and how these two concepts are exclusive. When associations are fundraising, they are marketing themselves as well. And, every marketing opportunity is also an opportunity to recruit a new member or to turn someone into a recurring donor.

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Topics: funding, fundraising, email marketing, association debrief, marketing for associations, sponsormanagement, association marketing