Managing any organization is hard work. Membership-based organizations such as associations are particularly difficult, as they involve lots of moving parts and various stakeholders who all have roles in the successful operation of the organization. In this week’s Association Debrief, we take a look at the best tips for managing association players, such as Board members and staff members, and examine an alternative management structure where employees take the lead. Finally, the Debrief rounds out with pointers on how to bring out the best in your management style.Read More
The Association Blog: News and Resources for Association Executives
We don't know if any association would consider themselves part of the "association industry", but such an industry exists and it's doing really well. The main reason why the association industry is doing really well is because associations are doing a good job of increasing their membership numbers and getting members to participate in various activities. Let's keep these trends going, and the articles in this week's Association Debrief should help.
The simplest definition of engagement that I could find is "any action a consumer takes with your content." Of course, associations would replace "consumer" with "member" or "sponsor," but the point is that the person isn't engaged if s/he doesn't take any action. How do you get your members and sponsors to take action, and to take the action you want, versus hitting the "unsubscribe" button or rejecting your sponsorship proposal? This week's Association Debrief is all about answering that question.
Associations may not be anything without their members, but associations can change a great deal depending on who's on the board and who's running the organization. An engaged board can boost membership, improve the quality of events while also giving more members more benefits. An unengaged or exclusive board will get little done and create an association culture that few will want to be a part of. This week's association news roundup covers board management, important fundraising metrics, and more.