Every association and membership organization needs to operate on a strong financial foundation. Organization finances can be based on member dues, investment, outside support, and or a mix of these and other sources of income, but regardless of where your money originates, it needs to be well managed to keep the organization afloat. In this week’s Association Debrief, we take a look at how to build a strong financial foundation for your association or membership-based organization.Read More
The Association Blog: News and Resources for Association Executives
Fundraising and email marketing go hand in hand, since associations may use email marketing as a way to recruit new members, to encourage members to renew their memberships, or to ask the email list to donate or to sponsor an event. This week's Association Debrief focuses on fundraising, marketing for associations, and how these two concepts are exclusive. When associations are fundraising, they are marketing themselves as well. And, every marketing opportunity is also an opportunity to recruit a new member or to turn someone into a recurring donor.
Two major challenges of an association are donor management and association marketing, as these two challenges are never-ending with obstacles that shift from time to time. In this week's Association Debrief, we are sharing a few of the latest articles on these challenges, offering fresh advice on how your association can overcome these challenges and handle their obstacles before they change.
In our last edition of Bright Association Press, we focused on member recruitment and retention. Although these two topics are critical for an association's success, an association also needs to be well-run and coordinated so members don't feel they are a part of something that is, well, falling apart. In this edition of the Bright Association Press, Andy Campbell, director of programming with the Columbus Metropolitan Club, discusses his involvement in organization management, particularly with association events, association funding, sponsor management, and more.
Without members and donors/sponsors, your association wouldn't exist. Membership and donor management are much more than keeping you databases up-to-date and trying to grow them as much as possible. Membership marketing and donor relationships are also about choosing the right members and donors so that they benefit each other and improve the association experience of the other. This week's Association Debrief will help you improve your membership marketing and sponsor relationships for the coming year.
While our economy slowly gets a little better, many people are still wary about their money. People always have that nagging feeling they could lose their job, car, and other important things. If it has to do with income many Americans are typically watchful.