Events have the potential to be serious moneymakers, garner a wealth of attention, and demonstrate the value of an organization to potential members, sponsors and donors. Organizations put on a range of events for a variety of reasons, but for an organization’s event to get the desired effect, it has to be done well. Good, successful events can have different looks and purposes, but they all share some key similarities that set them apart. Here, we take a look at what makes a good/successful non-profit organization event.Read More
The Association Blog: News and Resources for Association Executives
Of the many ways that membership-based organizations try to encourage engagement among their members, one of the most effective is holding events. Events give both depth and breadth to your organization’s engagement potential. They deepen and strengthen your existing member’s engagement, and spread the message of your organization to people who may not have heard of it before. Here, we take a look at three ways events drive engagement in membership-based organizations.Read More
Discussion forums are a great way for associations to encourage engagement, education, and discussion among their members. However, associations sometimes struggle to keep their discussion forums lively. Forums can end up rarely used or outright deserted, not only does this do away with the benefit of having the forums in the first place, it can make visitors to the forum question the relevance of the association. Here, we suggest how to make association discussion forums lively with five easy-to-implement suggestions.Read More
Our fate is sealed from the start. The moment members walk into the conference area and find registration they unconsciously start deciding if they are going to like it. Do they like the conference and by association our association? As one event professional told me, if registration is less than perfect for attendees the whole conference will be less than perfect.Read More
This week's Association Debrief focuses on managing association events and increasing participation in those events. We're right in the middle of spring, and the next several months are popular for events and conferences, so the articles below should prove helpful and timely. May your next association event be better than ever with the information in this week's association news roundup.