The concept of using digital content (like blog, webinars, podcasts, etc) to attract audiences online has been gaining momentum for the past decade or so, thanks to marketing guru Seth Godin who introduced the idea in his best-seller book: "permission marketing: turning strangers into friends, and friends into customers." While some industries embraced the concept and were early adaptors to content marketing, non-profits and associations are still yet to jump on the wagon and start applying content marketing effectively.Read More
The Association Blog: News and Resources for Association Executives
Marketing is an essential activity for any successful association. Your marketing determines how well you get your organization’s name out, establish and build a presence in your field, and attract new members. In this week’s Association Debrief, we offer top tips for driving association marketing efforts in 2015 by taking a look at several different marketing tools and strategies an organization can employ, how to measure your return on marketing effort, and what makes a content marketing strategy successful in the long term.Read More
Marketing is always a challenge for associations. There's a new technique or social network to investigate, or a decreasing marketing budget to work with, or an analysis that needs to get done to see whether or not current association marketing efforts are working. This week's Association Debrief covers association marketing challenges, whether it's blogging, engaging members, or creating visual content. The article below should offer insight into what you can do overcome these challenges.
Online marketing can be difficult for many associations. Some don't have the staff to do both the marketing and the technical maintenance of the website. Others may not have the experience, and since the field can change quickly, ideas that were once great may now be considered obsolete or horrible to implement. In this week's Association Debrief, we feature the latest news articles on online marketing for associations. We also include article about member benefits and value. Enjoy!
This past week featured lots of great content about social media marketing and online marketing for associations. We've tried our best to cover the basics of content marketing here on our blog, but we can't cover everything, even though we plan to touch upon many of these topics in the coming months. In the meantime, here are the best and most informative articles on association marketing from the past week.
Have you ever felt great about receiving a cold call? Even if it’s an institution that I do business with or feel affinity with those calls leave me feeling annoyed, guilty, and inconvenienced. I know that charities champion worthy causes and use our money for research and for helping affected families. Your university gives college-aged kids opportunities with your pledge. Associations have to have enough attendees to make a conference viable. We know the cause is a good one and we know that their request is legitimate however some marketing tactics leave us cold.
Although content marketing is 62 percent cheaper than traditional marketing tactics such as cold calling and print advertising, content marketing also poses a unique set of challenges. Two of the top three challenges cited by organizations are producing enough content and producing content that engages. Overcoming either of those two challenges involves developing the right content ideas. Here's how to develop the right content ideas for your association blog.
Many associations are creating content, whether its with an association blog, a member newsletter, or email correspondence with donors and members. Of course, there are other examples, but creating content is only half the process. The other half is content marketing strategy, which includes why you're creating a piece of content, who the audience is and what you hope to achieve once the content is created and live online. Without strategy, it's hard to gauge whether or not the content you're creating is successful and worthwhile. Here is a quick guide to building a content marketing strategy for your association.
May day! May day! May 1st is just a few days away, meaning that your association could use some extra help with its branding or member engagement for the summer months. The extra help and time spent on both of those things could make a big difference with upcoming events, membership drives, donations drives, or anything else you have planned for the nice weather. This week's association news roundup focuses on association branding and member engagement, hopefully providing the help you need to make the next few months that much better.
Association marketing never ends! Nearly every modern marketing tactic isn't a campaign where you can just do it once or for a few months. Your website and social media certainly don't work that way, where you can just set up your domain names and your profiles and that's it. Many marketing tools and tactics need to be done every day, or almost every day, in order to be effective in recruiting members and keeping them engaged. This week's news roundup offers great help on association marketing, specifically in those areas.