Large events, small events, closed to members, open to the public – membership organizations of all types and sizes put on events that run the gamut of possibilities in order to raise their profiles, benefit their existing members and attract new ones, and make money to fund their programs. In this week’s Association Debrief, we take a look at how to make your event a success.Read More
The Association Blog: News and Resources for Association Executives
Events are complicated affairs. Event planners in charge of member organization events need to juggle registration, sponsorships, and day-of logistics for smaller events, and vendors, sessions, schedules, room arrangements and far more for larger conferences or trade shows. Managing all of the moving pieces of an event is difficult, and can be made more so if you don’t have a way to centralize your planning and logistics. Thankfully, such a central solution exists in event management software. Event management software is a tool that consolidates and streamlines event management, with the range of its utility determined by the number of features it has.Read More
We live in a mobile world. Our smartphones are never more than an arm’s-length away, most of our web browsing is done on our phones, and having a mobile-responsive site is an absolute must for any organization. Not only is our world mobile, we live and breathe by our apps. We use apps to check sport scores, track how many steps we take, see who’s saying what on social media, and thousands of other tasks. Since membership organizations are made up of those same people who rarely stray from their phones, it makes sense for membership groups to take advantage of this trend. Here are three ways that membership groups can leverage the power of the app.Read More
Events have the potential to be serious moneymakers, garner a wealth of attention, and demonstrate the value of an organization to potential members, sponsors and donors. Organizations put on a range of events for a variety of reasons, but for an organization’s event to get the desired effect, it has to be done well. Good, successful events can have different looks and purposes, but they all share some key similarities that set them apart. Here, we take a look at what makes a good/successful non-profit organization event.Read More
Events are a great way to encourage involvement, engagement and investment in your organization, and also do a great job of establishing your organization as a leader in your field. However, to get these results, you need to make sure that your event meets attendee’s needs and expectations. In this week’s association debrief, we take a look at some new developments and best practices that can help you make your association events a success.Read More
Of the many ways that membership-based organizations try to encourage engagement among their members, one of the most effective is holding events. Events give both depth and breadth to your organization’s engagement potential. They deepen and strengthen your existing member’s engagement, and spread the message of your organization to people who may not have heard of it before. Here, we take a look at three ways events drive engagement in membership-based organizations.Read More
Discussion forums are a great way for associations to encourage engagement, education, and discussion among their members. However, associations sometimes struggle to keep their discussion forums lively. Forums can end up rarely used or outright deserted, not only does this do away with the benefit of having the forums in the first place, it can make visitors to the forum question the relevance of the association. Here, we suggest how to make association discussion forums lively with five easy-to-implement suggestions.Read More
Our fate is sealed from the start. The moment members walk into the conference area and find registration they unconsciously start deciding if they are going to like it. Do they like the conference and by association our association? As one event professional told me, if registration is less than perfect for attendees the whole conference will be less than perfect.Read More
This week's Association Debrief focuses on managing association events and increasing participation in those events. We're right in the middle of spring, and the next several months are popular for events and conferences, so the articles below should prove helpful and timely. May your next association event be better than ever with the information in this week's association news roundup.
In our last edition of Bright Association Press, we focused on member recruitment and retention. Although these two topics are critical for an association's success, an association also needs to be well-run and coordinated so members don't feel they are a part of something that is, well, falling apart. In this edition of the Bright Association Press, Andy Campbell, director of programming with the Columbus Metropolitan Club, discusses his involvement in organization management, particularly with association events, association funding, sponsor management, and more.