Membership organizations want to provide the best possible value and services to their members, but they don’t always have unlimited resources. What do you do when you have a role that you can’t pay someone to fill? Ask for volunteers! Volunteers play a large role in membership organizations, from serving on boards and committees to taking tickets and cleaning up after events. Here, we talk about how to attract volunteers to your organization, the best ways to utilize your volunteers, and how volunteers can be your greatest asset.Read More
The Association Blog: News and Resources for Association Executives
Depending on the type and size of your membership based organization, volunteers could play any role from helping at events to serving on your board to running the entire thing. Volunteers are a precious resource for organizations, and it’s up to the organization to make sure that they’re put to the best use. In this week’s Association Debrief, we take a look at how to leverage your volunteers for organization success.Read More
You may have leadership and a core of paid staff, but if you’re an association, nonprofit or other membership-based organization, you’ve used volunteers at some point during the life of your organization. Volunteers can man tables at events, serve on committees, or handle your annual tax statement and other essential functions. What they all have in common is that they see the value in your mission or purpose and are willing to dedicate time to see your organization succeed. Volunteers play an important role in any organization, but you may not be getting the most out of their service and time. Here, we investigate how to realize your volunteer potential.Read More
What's one of the most important elements of a successful fundraising campaign? Did you guess "storytelling"? If not, don't worry, this week's Association Debrief has got you covered. The articles below will help you empower supporters to fundraise for you through the power of storytelling and other strategies. Additionally, you'll find ways to create a content marketing strategy for members; better manage volunteers; and come up with ways to uncover engaged members and target them with key re-engagement strategies.Read More
Are you listening to what your members are saying? Are you making sure member needs and wants are not only being heard, but also met? This week's Association Debrief centers around listening and transparency, with articles on allowing members to vote on dues – the secret to engaging Millienials – Facebook best practices – evolving your website to meet the needs of members – and how to find more volunteers.
We don't know if any association would consider themselves part of the "association industry", but such an industry exists and it's doing really well. The main reason why the association industry is doing really well is because associations are doing a good job of increasing their membership numbers and getting members to participate in various activities. Let's keep these trends going, and the articles in this week's Association Debrief should help.