Most content isn’t a one-and-done deal. Instead, association content is usually released on a weekly, monthly, or quarterly basis. The recurring nature of their content can present a challenge for associations who struggle to keep up with the demands of their readers or haphazardly release their content without having any kind of strategy or plan. This disorganization can hold associations back from getting the most use out of their content in terms of attention, viewership and engagement. The solution to content disorganization is simple: use an editorial calendar. Editorial calendars help organizations to plan out their content, track its creation and delivery, and create a framework for creating and pushing out their content. Here, we take a look at how to use an editorial calendar to drive your association content.Read More
The Association Blog: News and Resources for Association Executives
Marketing is an essential activity for any successful association. Your marketing determines how well you get your organization’s name out, establish and build a presence in your field, and attract new members. In this week’s Association Debrief, we offer top tips for driving association marketing efforts in 2015 by taking a look at several different marketing tools and strategies an organization can employ, how to measure your return on marketing effort, and what makes a content marketing strategy successful in the long term.Read More
In the list of technologies that are important for membership-based organizations, few rank as high as social media. Social media, in its various forms of Twitter, Facebook, Instagram, and others give organizations a way to connect and engage directly with their members and inform their members about current and upcoming events. However, membership organizations can struggle with knowing exactly how to utilize social media for maximum benefit. In this week’s Association Debrief, we take a look at how you can go about maximizing social media marketing for organization success.Read More
Normally, our association news roundups feature a central theme, such as membership engagement, association marketing, or sponsorship management. Although we do have two great social media marketing articles for you this week, this week's news roundup also features topics that are the "talk of the town," such as the Hobby Lobby case and working with a marketing or web development agency. Essentially, there's something here for everyone in every type of member-based organization to enjoy.
Although content marketing is 62 percent cheaper than traditional marketing tactics such as cold calling and print advertising, content marketing also poses a unique set of challenges. Two of the top three challenges cited by organizations are producing enough content and producing content that engages. Overcoming either of those two challenges involves developing the right content ideas. Here's how to develop the right content ideas for your association blog.
Two major challenges of an association are donor management and association marketing, as these two challenges are never-ending with obstacles that shift from time to time. In this week's Association Debrief, we are sharing a few of the latest articles on these challenges, offering fresh advice on how your association can overcome these challenges and handle their obstacles before they change.
A few years ago, we published an article covering the five best marketing strategies for membership organizations. Back then, those marketing strategies were pretty good, and a few of them are still relevant and effective today. But, in 2014, associations shouldn't limit themselves to those tactics since so much has changed in the marketing and technology since we wrote the first article. Here are four better marketing strategies for membership organizations.