The Association Blog: News and Resources for Association Executives

How Associations Can Benefit From Analytics

Posted by Carrie Kolar on Jun 28, 2016 5:00:00 AM

We live in a world of big data, where information is everywhere and can be used to attract attention, customers, clients and members. In this week’s RPOA weekly, we explore how associations can benefit from analytics by taking a look at member analytics, how to become an analytics expert and how qualitative research and analytics together can be an unbeatable team.

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Topics: marketing analytics

How to Develop Content Ideas for Your Association Blog

Posted by Allison Reilly on May 23, 2014 8:00:00 AM

Although content marketing is 62 percent cheaper than traditional marketing tactics such as cold calling and print advertising, content marketing also poses a unique set of challenges. Two of the top three challenges cited by organizations are producing enough content and producing content that engages. Overcoming either of those two challenges involves developing the right content ideas. Here's how to develop the right content ideas for your association blog.

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Topics: internet marketing, content marketing, inbound marketing, blogging, marketing, marketing analytics