Associations have many goals to achieve – they need to secure funding, attract new members, provide value to existing members, and serve their target markets. One of the best ways to achieve all of these goals is to leverage the resources and abilities of other organizations by establishing partnerships. Establishing corporate or sponsoring partnerships, community partnerships, and partnerships with non-competing organizations that serve a similar demographic or provide complimentary services allows associations to benefit from other’s resources while providing them with something of equal value. Here, we examine how associations can benefit from partnerships.Read More
The Association Blog: News and Resources for Association Executives
In the list of technologies that are important for membership-based organizations, few rank as high as social media. Social media, in its various forms of Twitter, Facebook, Instagram, and others give organizations a way to connect and engage directly with their members and inform their members about current and upcoming events. However, membership organizations can struggle with knowing exactly how to utilize social media for maximum benefit. In this week’s Association Debrief, we take a look at how you can go about maximizing social media marketing for organization success.Read More
Social media is currently the fastest-growing way to connect with people. Hundreds of millions of people are on social media, which encompasses platforms like Facebook, Twitter, LinkedIn, Pinterest, SnapChat, and more. A lot of organizations know that social media is important, but some may not know why it is so important, or how organizations can use social media to increase membership and engagement. Organizations can use social media to increase their membership in a number of ways including; getting their message and information to a broader population, engaging directly with potential members, generating interest by providing value in their social media content, and integrating their social media audience to get a greater turnout at events and increased member sign-up. This method can also be called Attract, Engage, Leverage, and it is a powerful tool to increase membership for your organization. We detail three social media goals for association recruiting in 2015.Read More
What drives members to join associations? This question keeps membership staff up at night and constantly striving to discover the best ways to attract and close on potential members. Here, we present the top six reasons members join industry or trade associations, according to the recently released 2014 Small Membership Survey Report from Wild Apricot and the summarizing blog post “Snapshot of Small Membership Organizations in 2014.” These reasons are:Read More
Conferences are a staple of the association world. They provide valuable opportunities for education, networking, and marketing. Holding and attending association conferences are a great marketing opportunity for associations and organizations of all kinds. It can be a challenge for professional associations, however, to maximize the benefits of organizing and attending conferences. This week’s Roundup takes a looks at how to maximize the marketing potential of holding and attending conferences, and gives an example of the useful information conferences can provide.Read More
To stay relevant in a quickly changing world, association and other organizations need to understand, appreciate, and engage the millennial generation as they enter and transform the workplace. This is often a challenge for professional associations, so we have gathered a selection of articles and posts to inform and educate our readers on millennial engagement. In this edition of the Association Debrief, we look at ways to target and reach out to the younger generation, as well as inspire and engage them as members.Read More
What is your organization's purpose? The new trend in the association and non-profit world is to identify the organization as a "for purpose" organization, because "non-profit" just sounds awkward. No other industry or for-profit business identifies themselves in a way that describes what they aren't. Instead, they talk about what they are and what they stand for. This week's Association Debrief includes articles that will help your association communicate your purpose to the rest of the world, whether it's through social media, online marketing, or through a media or donation pitch. Your association isn't about not making money. It's about something much greater, and it's that much greater something that gets people to become members and donors.
Marketing is always a challenge for associations. There's a new technique or social network to investigate, or a decreasing marketing budget to work with, or an analysis that needs to get done to see whether or not current association marketing efforts are working. This week's Association Debrief covers association marketing challenges, whether it's blogging, engaging members, or creating visual content. The article below should offer insight into what you can do overcome these challenges.
Association marketing is one of the most popular topics on our blog, and marketing is something that every association needs to do. Whether it's marketing an upcoming event, marketing the association for new members, or marketing the association's hot issues, few associations can get by without doing any marketing at all. This week's Association Debrief covers marketing for associations as well as a few concepts in issue advocacy and government relations.
Online marketing can be difficult for many associations. Some don't have the staff to do both the marketing and the technical maintenance of the website. Others may not have the experience, and since the field can change quickly, ideas that were once great may now be considered obsolete or horrible to implement. In this week's Association Debrief, we feature the latest news articles on online marketing for associations. We also include article about member benefits and value. Enjoy!