The Association Blog: News and Resources for Association Executives

How to Use Email to Connect with Your Members

Posted by Carrie Kolar on May 3, 2016 5:00:00 AM

It’s important that you keep in contact with your members, and email is one of the easiest ways to do it. This week’s Association Debrief dives into how to use email to connect with your members, from welcoming your new members into the group to growing and benefitting from your organization’s email list and beyond.

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Topics: member communication, communication strategies

3 Ways Membership Groups Can Leverage the Power of the App

Posted by Carrie Kolar on Dec 15, 2015 6:30:00 AM

We live in a mobile world. Our smartphones are never more than an arm’s-length away, most of our web browsing is done on our phones, and having a mobile-responsive site is an absolute must for any organization. Not only is our world mobile, we live and breathe by our apps. We use apps to check sport scores, track how many steps we take, see who’s saying what on social media, and thousands of other tasks. Since membership organizations are made up of those same people who rarely stray from their phones, it makes sense for membership groups to take advantage of this trend. Here are three ways that membership groups can leverage the power of the app.

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Topics: member communication, membership solutions, managing association events, communication strategies, membership technology

Best Practices for Member Communication

Posted by Carrie Kolar on Oct 22, 2015 6:00:00 AM

Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can all hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.

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Topics: member communication

3 Ways to Use Your Website to Inform Members

Posted by Carrie Kolar on Jul 28, 2015 6:30:00 AM

Your website performs many key activities for your organization: it interfaces with them, engages them, and informs them. Each activity is essential, and no website is quite complete without all three components. Of the three, the least often discussed is how your website needs to inform your members. Not only do your members need to find contact information, addresses, and other such essentials, providing your members with a place for relevant, recent information that will interest them is one of the best ways to add value to your website and make it a resource. Here, we tell you three ways to use your website to inform members.

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Topics: member engagement, member communication, membership websites, membership website best practices, member friendly website

Best Ways to Keep Members Positive About Your Organization

Posted by Carrie Kolar on Jul 23, 2015 7:00:00 AM

The experience your members have with your organization determines their level of engagement, whether they will act as ambassadors of your group or mission, and whether they will remain members long term. With all of this on the line, it’s essential to ensure that each experience your member has with your organization is a positive one. In this week’s Association Debrief, we look at the best ways to keep members positive about your organization, by finding out what your members want, personalizing member experiences, and creating a strong, inclusive community that members will be happy to be a part of.

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Topics: member engagement, member communication, member retention, member experience

Top Tips for Driving Association Marketing Efforts in 2015

Posted by Carrie Kolar on Jul 9, 2015 7:00:00 AM

Marketing is an essential activity for any successful association. Your marketing determines how well you get your organization’s name out, establish and build a presence in your field, and attract new members. In this week’s Association Debrief, we offer top tips for driving association marketing efforts in 2015 by taking a look at several different marketing tools and strategies an organization can employ, how to measure your return on marketing effort, and what makes a content marketing strategy successful in the long term.

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Topics: member engagement, association debrief, internet marketing, member communication, membership marketing, marketing, association marketing

Communicating for Association Success

Posted by Carrie Kolar on Jun 18, 2015 6:00:00 AM

When it comes to engagement, member recruitment, and running your organization, communication is key. In fact, that’s the case for every aspect of maintaining your organization. Without effective communication between every level of participation in organizations, from staff to members to the board, organizations stumble and too often fail. In this week’s Association Debrief, we take a look at the ways organizations can approach and improve their communication to ensure that they remain healthy and functional in the long term.  These tips are tools in communicating for Association Success.  

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Topics: association debrief, member communication, association leadership, communication strategies

Best Ways to Ensure A Positive Membership Experience

Posted by Carrie Kolar on Jun 9, 2015 8:00:00 AM

Every organization should strive to provide an exceptional experience for its members. The quality of member experience drives engagement and retention rates, which determine the ongoing health of the organization. That said, there can be questions about how to make sure your member has a positive experience with your organization. Below are some of the best ways to ensure a positive membership experience.

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Topics: member value, member communication, member experience

Most Common Methods to Communicate with Association Members

Posted by Carrie Kolar on May 12, 2015 8:00:00 AM

For membership-based organizations, effectively communicating with your members is absolutely essential. Simply put, your organization is not likely to survive unless you regularly communicate with your members. Communication can be grouped into three categories: communicating to inform, communicating to engage, and communicating a call to action. Based on Wild Apricot’s Small Membership Survey Report for 2014 here we discuss the pro, cons, and utility of each of the Most Common Methods to Communicate with Association Members. The winners are…

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Topics: member engagement, member communication, member experience, communication strategies

Successful Communication Strategies for Associations

Posted by Carrie Kolar on Apr 14, 2015 10:38:00 AM

Communication is the key to alI successful relationships. Not only is it the key to romantic happiness, your ability to communicate effectively has a powerful impact on the success of your relationships with association members, team members, clients, and donors. In this week’s Association Debrief, we examine successful communication strategies for associations by looking at communication techniques with members, customers, and your team, and round it off with a view on how communication affects your bottom line through donor retention.

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Topics: content marketing, member communication, communication strategies