The Association Blog: News and Resources for Association Executives

How to Connect with Your Busy Members

Posted by Carrie Kolar on Nov 19, 2015 6:30:00 AM

Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can get hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.

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Topics: member value, member outreach, member engagement, member retention, member experience, member education

How Member Education Leads to Association Success

Posted by Carrie Kolar on Nov 10, 2015 6:30:00 AM

One of the most powerful draws an association has is the educational and development opportunities it offers to its members. In this week’s Association Debrief, we take a look at the value of member education and professional development, review an example of association-driven educational opportunities, and discuss how associations can leverage these opportunities to cultivate potential members to determine how member education leads to association success.

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Topics: member value, member engagement, member retention, member education

How to Tap Into the Value of Member Education

Posted by Carrie Kolar on Oct 20, 2015 6:00:00 AM

Getting and keeping members for your organization largely depends on one thing – providing value to your members. One of the best ways for your organization to provide value is to give your members educational opportunities that they would not be able to access elsewhere. Whether through classes, mentoring programs, and lectures, or articles, newsletters, and books, giving your members a chance to increase their knowledge and skills can ensure that they view your organizations as an asset to their lives and careers. Here, we take a look at how to tap into the value of member education.

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Topics: member engagement, member experience, member education