The Association Blog: News and Resources for Association Executives

How to Make Volunteering Work for You

Posted by Carrie Kolar on Jun 21, 2016 5:00:00 AM

Most, if not all organizations use volunteers in their day-to-day and event activities. But how do you know if your organization is utilizing its volunteers correctly? In this week’s Association Debrief, we take a look at volunteer matching and how to recruit and guide volunteers as a part of how to make volunteering work for you.

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Topics: member engagement

How to Get the Member Feedback You Need

Posted by Carrie Kolar on Jun 14, 2016 1:38:32 PM

Member feedback is an essential piece of any membership organization’s ongoing strategy. It helps identify what programs, benefits and strategies work and which need improvement, and helps to enhance and upgrade the member experience. In this week’s Association Debrief, we focus on member research, surveys and interviews to help you learn how to get the member feedback you need.

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Topics: member outreach, member engagement

3 Simple Tops for Getting Your Members Involved

Posted by Carrie Kolar on Mar 15, 2016 5:00:00 AM

Congratulations! You have new members. Your recruiting strategy worked, and your member numbers are going up. But once you have your members, whether new or old, you face a whole new challenge – keeping them. The most effective method of retaining your members is getting them involved and active in your organization. But how do you transform a new or inactive member into an involved, contributing asset to your organization? Here, we’ll give you three simple tips for getting your members involved.

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Topics: member engagement

How to Connect with Your Busy Members

Posted by Carrie Kolar on Nov 19, 2015 6:30:00 AM

Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can get hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.

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Topics: member value, member outreach, member engagement, member retention, member experience, member education

How Member Education Leads to Association Success

Posted by Carrie Kolar on Nov 10, 2015 6:30:00 AM

One of the most powerful draws an association has is the educational and development opportunities it offers to its members. In this week’s Association Debrief, we take a look at the value of member education and professional development, review an example of association-driven educational opportunities, and discuss how associations can leverage these opportunities to cultivate potential members to determine how member education leads to association success.

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Topics: member value, member engagement, member retention, member education

How to Tap Into the Value of Member Education

Posted by Carrie Kolar on Oct 20, 2015 6:00:00 AM

Getting and keeping members for your organization largely depends on one thing – providing value to your members. One of the best ways for your organization to provide value is to give your members educational opportunities that they would not be able to access elsewhere. Whether through classes, mentoring programs, and lectures, or articles, newsletters, and books, giving your members a chance to increase their knowledge and skills can ensure that they view your organizations as an asset to their lives and careers. Here, we take a look at how to tap into the value of member education.

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Topics: member engagement, member experience, member education

Using Competition to Motivate Association Members and Chapters

Posted by Carrie Kolar on Oct 13, 2015 6:30:00 AM

Competition is a great motivator. It brings people together, gets them involved, and encourages competitors to outdo themselves and each other. This phenomenon can be seen the world over – it’s why people get involved with their local sports teams, watch major sporting events, and become instantly friends with someone they’ve never met before as long as they’re both yelling support for the same side, person or team. National associations or membership organizations with multiple chapters can benefit from the visceral drive of competition by using it as a tool to strengthen their individual chapters by encouraging inter-chapter competition. Here, we take a look at three ways using competition to motivate association members is good for your chapters.

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Topics: member engagement, member recruitment, association management

How Meetings Can Fuel Association Success

Posted by Carrie Kolar on Oct 1, 2015 6:25:00 AM

Meetings are an unavoidable fact of life in any organization. Board meetings, staff meetings, group meetings and conferences can either energize and excite their participants or waste their time and leave them dragging. In this week’s Association Debrief, we take a look at how meetings more effective, efficient, and enjoyable, as well as what constitutes an official meeting to see how meetings can fuel association success with members and the board.

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Topics: association boards, member engagement, engaging association board members, Association Meetings

How to Make Association Discussion Forums Lively

Posted by Carrie Kolar on Sep 22, 2015 6:30:00 AM

Discussion forums are a great way for associations to encourage engagement, education, and discussion among their members. However, associations sometimes struggle to keep their discussion forums lively. Forums can end up rarely used or outright deserted, not only does this do away with the benefit of having the forums in the first place, it can make visitors to the forum question the relevance of the association. Here, we suggest how to make association discussion forums lively with five easy-to-implement suggestions.

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Topics: increasing event participation, member engagement, managing association events, association marketing, Association Meetings

Current Challenges for Membership Organizations

Posted by Carrie Kolar on Sep 17, 2015 6:30:00 AM

No membership organization is without its challenges. Even the most up-to-date, well-run organizations will run into trouble with one of the vast number of moving pieces that make up an organization’s operations and strategy. In this week’s Association Debrief, we take a look at some of the current challenges for membership organizations.

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Topics: member outreach, member engagement, association debrief, membership solutions, challenges for professional associations