The Association Blog: News and Resources for Association Executives

How to Connect with Your Busy Members

Posted by Carrie Kolar on Nov 19, 2015 6:30:00 AM

Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can get hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.

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Topics: member value, member outreach, member engagement, member retention, member experience, member education

How to Tap Into the Value of Member Education

Posted by Carrie Kolar on Oct 20, 2015 6:00:00 AM

Getting and keeping members for your organization largely depends on one thing – providing value to your members. One of the best ways for your organization to provide value is to give your members educational opportunities that they would not be able to access elsewhere. Whether through classes, mentoring programs, and lectures, or articles, newsletters, and books, giving your members a chance to increase their knowledge and skills can ensure that they view your organizations as an asset to their lives and careers. Here, we take a look at how to tap into the value of member education.

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Topics: member engagement, member experience, member education

Ways to Use Storytelling to Promote Association Success

Posted by Carrie Kolar on Aug 13, 2015 6:00:00 AM

Effective, successful marketing always begins with a story. Stories are how people relate to the world and the lens through which they interpret it, so telling a memorable, engaging story is the best way to reach out to people and get them involved with your organization. In this week’s Association Debrief, we examine the importance of storytelling for nonprofits and associations, how to craft effective stories and ways to use storytelling to promote association success.

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Topics: association branding, member outreach, association debrief, membership marketing, association marketing, member experience

Helpful Programs That Can Spur Member Based Organization Success

Posted by Carrie Kolar on Aug 6, 2015 11:37:54 AM

Member programs are a big part of what draws and engages members and creates value for an organization’s membership. However, successful organizations rely on many more programs than those specifically geared towards their members. Customer loyalty programs, marketing and email programs, referral programs, and fundraising programs can all be essential elements of a membership organization’s function. In this week’s Association Debrief, we take a look at how programs that can spur member based organization success.

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Topics: member engagement, association debrief, content marketing, membership solutions, association industry, member experience, challenges for professional associations

Best Ways to Keep Members Positive About Your Organization

Posted by Carrie Kolar on Jul 23, 2015 7:00:00 AM

The experience your members have with your organization determines their level of engagement, whether they will act as ambassadors of your group or mission, and whether they will remain members long term. With all of this on the line, it’s essential to ensure that each experience your member has with your organization is a positive one. In this week’s Association Debrief, we look at the best ways to keep members positive about your organization, by finding out what your members want, personalizing member experiences, and creating a strong, inclusive community that members will be happy to be a part of.

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Topics: member engagement, member communication, member retention, member experience

Figure Out What Members Want to Experience

Posted by Amanda Kaiser on Jul 14, 2015 6:30:00 AM

Decades ago, point of sale metrics were the be all - end all of most marketing, particularly consumer marketing. Marketing evolved and soon we started talking about the brand experience, then the shopper experience and now we talk about the online experience. 

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Topics: member engagement, member experience

5 Key Ingredients of a Friendly Membership Website

Posted by Carrie Kolar on Jun 30, 2015 6:30:00 AM

There are a lot of mediums that your members can use to interact with your organization. They can email, call, talk face-to-face, interact on social media...the list goes on. However, no matter how many ways your members can reach out to your organization, the fact remains that your website is your primary interface with your members. Because of this, it pays to make sure that your member’s interaction with your website is as seamless and hassle-free as possible. This will go a long way towards keeping your members happy with your organization and their experience. Here, we give you the five key ingredients of a friendly membership website. 

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Topics: membership websites, membership website best practices, member experience, member friendly website, Website Value

Best Ways to Ensure A Positive Membership Experience

Posted by Carrie Kolar on Jun 9, 2015 8:00:00 AM

Every organization should strive to provide an exceptional experience for its members. The quality of member experience drives engagement and retention rates, which determine the ongoing health of the organization. That said, there can be questions about how to make sure your member has a positive experience with your organization. Below are some of the best ways to ensure a positive membership experience.

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Topics: member value, member communication, member experience

5 Ideas for Membership Programs and Services

Posted by Carrie Kolar on Jun 2, 2015 7:30:00 AM

Membership organizations need to offer value to their members to increase membership levels and keep the members they already have involved and engaged with the organization. A great way to create value for members is through offering member-only programs and services that address a need. Wild Apricot recently released their Small Membership Survey Report for 2014, and provided a snapshot of the findings on their blog. In this snapshot, Wild Apricot identified the top 5 ideas for membership programs and services that small membership organizations offer. We take an in-depth look at these five below:

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Topics: member value, member engagement, member recruitment, membership solutions, member retention, member experience

Key Ways to Increase Members Online Engagement

Posted by Carrie Kolar on May 26, 2015 8:00:00 AM

We live in the age of the internet, and online is the preferred medium for research, discovery, and communication. Having an online presence is essential for associations and other organizations, which presents a huge opportunity for engagement with members and potential members as they make their round online. In this week’s Association Debrief, we present key ways to increase members online engagement through your website, online forums, and crowdsourcing, and take a look at how data can help you target and maximize your engagement strategy. 

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Topics: fundraising, member value, member outreach, member engagement, membership websites, member retention, member experience, member friendly website