The Association Blog: News and Resources for Association Executives

How to Rock Your Organization’s Website

Posted by Carrie Kolar on Jul 12, 2016 5:00:00 AM

Having an attractive, user-friendly, well-laid-out website isn’t a luxury for member organizations- it’s a necessity. In this week’s Association Debrief, we look at how to optimize your site for action and member experience and suggest several mistakes to avoid as we show you how to rock your organization’s website.

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Topics: membership websites, nonprofit website design, member friendly website

Six Ideas to Enhance Ways Your Members Use Your Membership Site

Posted by Carrie Kolar on Aug 25, 2015 7:00:00 AM

Websites are the public face of an organization, and should at the very least give visitors the information they need to learn about the organization and join. Websites for membership organizations, however, should go a step further and act as a meeting place for members, where they can find each other, interact, and learn about the extent and reach of the organization. There are a number of ways to ensure that your website performs this function, from enabling mobile visitors to adding member directories, location services, and more. Here, we offer six ideas to enhance ways your members use your membership site.

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Topics: membership websites, membership website best practices, wild apricot website development, nonprofit website design, member friendly website, Website Value

Popular Options for Member Management Software

Posted by Carrie Kolar on Aug 11, 2015 6:00:00 AM

Member management software helps membership-based organizations run more efficiently and effectively, gathering data and communications in one easily-managed place rather than spread across dozens of spreadsheets and databases. Different software options offer a number of various features based on the size and needs of their target client organizations, and it can be difficult to decide what software to use. Here, we review the most popular options for member management software for small membership organizations.

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Topics: marketing software, membership websites, membership management, association management, member friendly website, membership management software

Best Options for Turning Wordpress into a Membership Site

Posted by Carrie Kolar on Aug 4, 2015 6:00:00 AM

Choosing your website platform can be difficult, particularly for membership-based organizations. The platform must have the functionality you need and fit the requirements of your organization without breaking the bank or becoming unwieldy. Some membership-based organizations create their websites on a platform such as Wordpress before realizing that they need membership-based functionality that the main Wordpress platform does not provide. In this case, the organization has two strong options: (1) expanding the functionality of the Wordpress website by adding plugins, or (2) moving the existing website to a membership-based software. 

Here, we examine these best options for transforming your existing Wordpress website into a member-friendly website.

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Topics: membership websites, membership website best practices, member friendly website, Website Value

3 Ways to Use Your Website to Inform Members

Posted by Carrie Kolar on Jul 28, 2015 6:30:00 AM

Your website performs many key activities for your organization: it interfaces with them, engages them, and informs them. Each activity is essential, and no website is quite complete without all three components. Of the three, the least often discussed is how your website needs to inform your members. Not only do your members need to find contact information, addresses, and other such essentials, providing your members with a place for relevant, recent information that will interest them is one of the best ways to add value to your website and make it a resource. Here, we tell you three ways to use your website to inform members.

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Topics: member engagement, member communication, membership websites, membership website best practices, member friendly website

5 Key Ingredients of a Friendly Membership Website

Posted by Carrie Kolar on Jun 30, 2015 6:30:00 AM

There are a lot of mediums that your members can use to interact with your organization. They can email, call, talk face-to-face, interact on social media...the list goes on. However, no matter how many ways your members can reach out to your organization, the fact remains that your website is your primary interface with your members. Because of this, it pays to make sure that your member’s interaction with your website is as seamless and hassle-free as possible. This will go a long way towards keeping your members happy with your organization and their experience. Here, we give you the five key ingredients of a friendly membership website. 

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Topics: membership websites, membership website best practices, member experience, member friendly website, Website Value

Key Ways to Increase Members Online Engagement

Posted by Carrie Kolar on May 26, 2015 8:00:00 AM

We live in the age of the internet, and online is the preferred medium for research, discovery, and communication. Having an online presence is essential for associations and other organizations, which presents a huge opportunity for engagement with members and potential members as they make their round online. In this week’s Association Debrief, we present key ways to increase members online engagement through your website, online forums, and crowdsourcing, and take a look at how data can help you target and maximize your engagement strategy. 

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Topics: fundraising, member value, member outreach, member engagement, membership websites, member retention, member experience, member friendly website

Key Ways Websites Add Value to Organizations

Posted by Carrie Kolar on Apr 24, 2015 10:40:00 AM

Your website is your organization’s public face, engagement hub, marketing machine, member source, and more. Your website can add immense value to your organization through brand development, strategic marketing, and member engagement, retention, and commitment.  In this week’s Association Debrief, we investigate the key ways websites add value to organizations, associations, and their members. As well as how to get the most value out of your website.

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Topics: web design for small businesses, membership websites, website design for non profits, member friendly website, Website Value

Key Tips for Member-Friendly Website Design

Posted by Carrie Kolar on Mar 14, 2015 10:34:00 AM

Your website is your public face and one of your most important vehicles to communicate and interact with your members. It’s important to make sure your website is up to date, useful, and as member-friendly as possible. This week’s Association Debrief provides key tips for member-friendly website design, how to rate your website alongside other associations’ and general tips for optimizing important pages, as well as common design pitfalls and how to avoid them.

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Topics: member engagement, membership websites, member experience, member friendly website