Member feedback is an essential piece of any membership organization’s ongoing strategy. It helps identify what programs, benefits and strategies work and which need improvement, and helps to enhance and upgrade the member experience. In this week’s Association Debrief, we focus on member research, surveys and interviews to help you learn how to get the member feedback you need.Read More
The Association Blog: News and Resources for Association Executives
Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can get hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.Read More
No membership organization is without its challenges. Even the most up-to-date, well-run organizations will run into trouble with one of the vast number of moving pieces that make up an organization’s operations and strategy. In this week’s Association Debrief, we take a look at some of the current challenges for membership organizations.Read More
Membership-based, nonprofit organizations have to deal with huge amounts of information and mile-long to-do lists, which can be scattered through documents, spreadsheets, and programs across the organization. Thankfully, there’s a way to centralize all the information and make it easier to get emails out, newsletters sent, and membership payments processed. Membership software eliminates a huge amount of the burden from running a membership-based organization on the staff, and helps keep the organization going smoothly. However, there are a lot of options for membership organization software, so how do you know which is best? Here, we present four reasons Wild Apricot rocks, and should be your top choice for your membership software.Read More
Effective, successful marketing always begins with a story. Stories are how people relate to the world and the lens through which they interpret it, so telling a memorable, engaging story is the best way to reach out to people and get them involved with your organization. In this week’s Association Debrief, we examine the importance of storytelling for nonprofits and associations, how to craft effective stories and ways to use storytelling to promote association success.Read More
We live in the age of the internet, and online is the preferred medium for research, discovery, and communication. Having an online presence is essential for associations and other organizations, which presents a huge opportunity for engagement with members and potential members as they make their round online. In this week’s Association Debrief, we present key ways to increase members online engagement through your website, online forums, and crowdsourcing, and take a look at how data can help you target and maximize your engagement strategy.Read More
Recruiting is the lifeblood of associations and other membership organizations. Constant, thoughtful, and targeted recruiting efforts keep the membership, donor, and staff pipelines going and ensure that organizations have a future. In this week’s Association Debrief, we take a look at different successful strategies for recruiting association members, from social media to content marketing and developing member personas, and concludes with the astounding success of one organization’s recruitment campaign.Read More
To stay relevant in a quickly changing world, association and other organizations need to understand, appreciate, and engage the millennial generation as they enter and transform the workplace. This is often a challenge for professional associations, so we have gathered a selection of articles and posts to inform and educate our readers on millennial engagement. In this edition of the Association Debrief, we look at ways to target and reach out to the younger generation, as well as inspire and engage them as members.Read More
This week's Association Debrief is all about engaging association members, specifically through social media. This week's articles feature case studies and strategies in how to increase engagement with the content you're already creating and sharing on social media. It's likely your association already has excellent content and already has at least one active profile or two. The articles in this week's roundup discuss how to get more members to engage and how to increase the level of engagement with members who are already participating online.
Exemplary Non-Profit Engagement: Safe Passage - Votility - Safe Passage is an organization in Maine that provides educational opportunities to at-risk children in Guatemala City. The article highlights how Safe Passage is utilizing social media for member engagement, and the primary way the organization is doing this successfully is by highlighting members and member events. For example, Safe Passage takes the time to thank members for their service on Facebook and shares that information with an article about those members or the event they participated in.
For this week's association news roundup, we're going to focus on member retention: keeping members happy, providing the right benefits, and offering great opportunities for members to get involved and to get engaged. We've previously discussed member engagement and member recruitment quite a bit, so shifting focus to keeping members and reducing membership cancellations is only the next logical step. Below are some of the best articles on this very topic.