The Association Blog: News and Resources for Association Executives

Top Strategies for Recruiting New Members

Posted by Carrie Kolar on Apr 7, 2016 5:00:00 AM

Member recruitment is an ongoing process. To keep your organization going strong you need to keep a steady stream of members coming in, which requires forethought, planning, and a well thought-out recruiting strategy. In this week’s Association Debrief, we take a look at recruiting from associations and nonprofits to the NCAA to present you with top strategies for recruiting your new members.

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Topics: member recruitment

Top Strategies to Increase Your Membership

Posted by Carrie Kolar on Dec 17, 2015 6:00:00 AM

The year is ending, so it’s time to look back, take stock, and begin making plans for how your membership organization will grow and thrive in the new year. Membership growth is one of the most important ingredients for organization health, and to create an effective plan of attack for attracting new members, you need a well thought-out strategy. In this week’s Association Debrief, we present top strategies to increase your membership through social media, member experience, and finding growth opportunities in the face of adversity.

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Topics: member recruitment, membership marketing

Using Competition to Motivate Association Members and Chapters

Posted by Carrie Kolar on Oct 13, 2015 6:30:00 AM

Competition is a great motivator. It brings people together, gets them involved, and encourages competitors to outdo themselves and each other. This phenomenon can be seen the world over – it’s why people get involved with their local sports teams, watch major sporting events, and become instantly friends with someone they’ve never met before as long as they’re both yelling support for the same side, person or team. National associations or membership organizations with multiple chapters can benefit from the visceral drive of competition by using it as a tool to strengthen their individual chapters by encouraging inter-chapter competition. Here, we take a look at three ways using competition to motivate association members is good for your chapters.

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Topics: member engagement, member recruitment, association management

Tips on Maximizing Social Media Marketing for Organization Success

Posted by Carrie Kolar on Jul 3, 2015 8:05:29 AM

In the list of technologies that are important for membership-based organizations, few rank as high as social media. Social media, in its various forms of Twitter, Facebook, Instagram, and others give organizations a way to connect and engage directly with their members and inform their members about current and upcoming events. However, membership organizations can struggle with knowing exactly how to utilize social media for maximum benefit. In this week’s Association Debrief, we take a look at how you can go about maximizing social media marketing for organization success.

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Topics: association debrief, social media, marketing for associations, member recruitment, membership marketing, marketing, association marketing

2015 Social Media Goals for Association Recruiting

Posted by Carrie Kolar on Jun 23, 2015 6:30:00 AM

Social media is currently the fastest-growing way to connect with people. Hundreds of millions of people are on social media, which encompasses platforms like Facebook, Twitter, LinkedIn, Pinterest, SnapChat, and more. A lot of organizations know that social media is important, but some may not know why it is so important, or how organizations can use social media to increase membership and engagement. Organizations can use social media to increase their membership in a number of ways including; getting their message and information to a broader population, engaging directly with potential members, generating interest by providing value in their social media content, and integrating their social media audience to get a greater turnout at events and increased member sign-up. This method can also be called Attract, Engage, Leverage, and it is a powerful tool to increase membership for your organization.  We detail three social media goals for association recruiting in 2015.

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Topics: social media, marketing for associations, member recruitment, recruiting young members, association marketing

Blueprint Recruitment Strategy for Association Members

Posted by Carrie Kolar on Jun 16, 2015 8:30:00 AM

Organizations need to be constantly recruiting and growing to maintain their membership base, relevance, and funding. Members are the core of any organization – without the members, the organization would simply not exist. Here we share the blueprint to a successful recruitment strategy for association members, sure to assist your recruitment efforts and organization succeed.

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Topics: member recruitment, membership solutions, recruiting young members

5 Ideas for Membership Programs and Services

Posted by Carrie Kolar on Jun 2, 2015 7:30:00 AM

Membership organizations need to offer value to their members to increase membership levels and keep the members they already have involved and engaged with the organization. A great way to create value for members is through offering member-only programs and services that address a need. Wild Apricot recently released their Small Membership Survey Report for 2014, and provided a snapshot of the findings on their blog. In this snapshot, Wild Apricot identified the top 5 ideas for membership programs and services that small membership organizations offer. We take an in-depth look at these five below:

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Topics: member value, member engagement, member recruitment, membership solutions, member retention, member experience

Successful Strategies for Recruiting Association Members

Posted by Carrie Kolar on Apr 7, 2015 6:00:00 AM

Recruiting is the lifeblood of associations and other membership organizations. Constant, thoughtful, and targeted recruiting efforts keep the membership, donor, and staff pipelines going and ensure that organizations have a future. In this week’s Association Debrief, we take a look at different successful strategies for recruiting association members, from social media to content marketing and developing member personas, and concludes with the astounding success of one organization’s recruitment campaign. 

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Topics: member outreach, member communication, member recruitment, membership management, member retention

Top Reasons Members Join Industry or Trade Associations

Posted by Carrie Kolar on Mar 17, 2015 1:46:00 PM

What drives members to join associations? This question keeps membership staff up at night and constantly striving to discover the best ways to attract and close on potential members. Here, we present the top six reasons members join industry or trade associations, according to the recently released 2014 Small Membership Survey Report from Wild Apricot and the summarizing blog post “Snapshot of Small Membership Organizations in 2014.” These reasons are:

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Topics: member value, marketing for associations, member recruitment, association industry, engaging association board members

Mind the Generation Gap: Don’t Treat All Members the Same

Posted by Janine Lucas on Nov 6, 2014 8:11:00 AM

One size fits all? Not with your members. Depending on the association, your members could be a range of Baby Boomers, Millennials, Generation Xers and Traditionalists—all with a completely different set of values, traits and problems they’re currently facing. Unless you understand each generation’s characteristics and cater to their values, then you’ll miss out on a key opportunity to connect with your members—which could mean they’ll be less likely to be engaged with your association.

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Topics: member value, NextGen Members, Multigenerational Members, member engagement, member recruitment, membership management, member retention