The Association Blog: News and Resources for Association Executives

Helping Your Members Gain Visibility

Posted by Carrie Kolar on Apr 21, 2016 5:00:00 AM

One of the reasons that members join organizations is to increase their visibility. Organizations can be very useful in increasing the visibility of members within the organization, and in increasing the visibility and establishing the bona fides of their members with the rest of the world. This is one of the main ways that associations and other membership-based organizations can serve their members, in addition to other methods like providing networking and educational opportunities. Membership organizations can promote their member’s visibility in a number of ways. Here, we take a look at how your organization can help your members gain visibility.

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Topics: member value, member retention

How to Connect with Your Busy Members

Posted by Carrie Kolar on Nov 19, 2015 6:30:00 AM

Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can get hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.

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Topics: member value, member outreach, member engagement, member retention, member experience, member education

How Member Education Leads to Association Success

Posted by Carrie Kolar on Nov 10, 2015 6:30:00 AM

One of the most powerful draws an association has is the educational and development opportunities it offers to its members. In this week’s Association Debrief, we take a look at the value of member education and professional development, review an example of association-driven educational opportunities, and discuss how associations can leverage these opportunities to cultivate potential members to determine how member education leads to association success.

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Topics: member value, member engagement, member retention, member education

Best Ways to Keep Members Positive About Your Organization

Posted by Carrie Kolar on Jul 23, 2015 7:00:00 AM

The experience your members have with your organization determines their level of engagement, whether they will act as ambassadors of your group or mission, and whether they will remain members long term. With all of this on the line, it’s essential to ensure that each experience your member has with your organization is a positive one. In this week’s Association Debrief, we look at the best ways to keep members positive about your organization, by finding out what your members want, personalizing member experiences, and creating a strong, inclusive community that members will be happy to be a part of.

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Topics: member engagement, member communication, member retention, member experience

5 Ideas for Membership Programs and Services

Posted by Carrie Kolar on Jun 2, 2015 7:30:00 AM

Membership organizations need to offer value to their members to increase membership levels and keep the members they already have involved and engaged with the organization. A great way to create value for members is through offering member-only programs and services that address a need. Wild Apricot recently released their Small Membership Survey Report for 2014, and provided a snapshot of the findings on their blog. In this snapshot, Wild Apricot identified the top 5 ideas for membership programs and services that small membership organizations offer. We take an in-depth look at these five below:

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Topics: member value, member engagement, member recruitment, membership solutions, member retention, member experience

Key Ways to Increase Members Online Engagement

Posted by Carrie Kolar on May 26, 2015 8:00:00 AM

We live in the age of the internet, and online is the preferred medium for research, discovery, and communication. Having an online presence is essential for associations and other organizations, which presents a huge opportunity for engagement with members and potential members as they make their round online. In this week’s Association Debrief, we present key ways to increase members online engagement through your website, online forums, and crowdsourcing, and take a look at how data can help you target and maximize your engagement strategy. 

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Topics: fundraising, member value, member outreach, member engagement, membership websites, member retention, member experience, member friendly website

Key Tips for Jumpstarting Member Engagement

Posted by Carrie Kolar on May 6, 2015 6:30:00 AM

Engage, engage, engage! Member engagement is what keeps your members interacting with the organization and renewing their memberships. Strong and effective member engagement strategies create strong organizations, and in the week’s Association Debrief, we present key tips for jumpstarting member engagement.

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Topics: member engagement, member retention, engaging association board members, member experience

How Can Associations Reengage Experienced Members

Posted by Amanda Kaiser on Apr 28, 2015 8:15:00 AM

There is a divide among associations. Some associations fully engage those members who are mid-way or more experienced in their career. But they struggle mightily with attracting younger members. This is not the problem for all associations, but it is essential to know what new members want.   

Many associations focus heavily on members who are new to the profession, new to their role, or new to the industry. The association fills knowledge gaps with training and support gaps with networking. Talk to these new members and they will tell you that it was at a New (title here)’s Conference they realized the full value of the association. Because of the association and their association training they have the resources, information, contacts and maybe most important thing, the confidence to tackle their new role. 

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Topics: Multigenerational Members, amanda kaiser, member engagement, member retention, member experience

Successful Strategies for Recruiting Association Members

Posted by Carrie Kolar on Apr 7, 2015 6:00:00 AM

Recruiting is the lifeblood of associations and other membership organizations. Constant, thoughtful, and targeted recruiting efforts keep the membership, donor, and staff pipelines going and ensure that organizations have a future. In this week’s Association Debrief, we take a look at different successful strategies for recruiting association members, from social media to content marketing and developing member personas, and concludes with the astounding success of one organization’s recruitment campaign. 

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Topics: member outreach, member communication, member recruitment, membership management, member retention

3 Best Practices for Exceptional Member Experience

Posted by Amanda Kaiser on Jan 29, 2015 11:09:00 AM

Who is in charge of providing an exceptional member experience at your association? The director of member experience? Member services? The membership manager? Marketing? Business development?

How about every staff person? Certainly every single member facing staff person impacts member service and our members’ experience. It used to be easy to define member facing but now, with digital, member facing has expanded.

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Topics: amanda kaiser, member communication, member retention, member experience