The Association Blog: News and Resources for Association Executives

Helping Your Members Gain Visibility

Posted by Carrie Kolar on Apr 21, 2016 5:00:00 AM

One of the reasons that members join organizations is to increase their visibility. Organizations can be very useful in increasing the visibility of members within the organization, and in increasing the visibility and establishing the bona fides of their members with the rest of the world. This is one of the main ways that associations and other membership-based organizations can serve their members, in addition to other methods like providing networking and educational opportunities. Membership organizations can promote their member’s visibility in a number of ways. Here, we take a look at how your organization can help your members gain visibility.

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Topics: member value, member retention

How Membership Organizations Can Provide Value to Members

Posted by Carrie Kolar on Mar 10, 2016 6:00:00 AM

Membership organizations attract and keep members by providing benefits and opportunities that their members value. Value-adds can take many forms, but they are essential to the longevity and success of your association. In this week’s Association Debrief, we take a closer look at the value of membership organizations by learning about member motivations, exploring options for valuable programming and applying value lessons from business to the association realm.

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Topics: member value

How to Connect with Your Busy Members

Posted by Carrie Kolar on Nov 19, 2015 6:30:00 AM

Let’s face it – people are busy. Your members have nearly unending demands on their time and attention, and it can be difficult to capture their attention when you want it. The avenues to contact your members, like email, social media, newsletters, and phone calls can get hijacked at a moment’s notice, and you’ll lose your chance to connect or communicate. However, you can increase your association’s chances of connecting by putting yourself in your member’s shoes, making it as easy as possible for them to connect, and consistently providing value. Let’s take a look at how to connect with your busy members.

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Topics: member value, member outreach, member engagement, member retention, member experience, member education

How Member Education Leads to Association Success

Posted by Carrie Kolar on Nov 10, 2015 6:30:00 AM

One of the most powerful draws an association has is the educational and development opportunities it offers to its members. In this week’s Association Debrief, we take a look at the value of member education and professional development, review an example of association-driven educational opportunities, and discuss how associations can leverage these opportunities to cultivate potential members to determine how member education leads to association success.

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Topics: member value, member engagement, member retention, member education

Best Ways to Ensure A Positive Membership Experience

Posted by Carrie Kolar on Jun 9, 2015 8:00:00 AM

Every organization should strive to provide an exceptional experience for its members. The quality of member experience drives engagement and retention rates, which determine the ongoing health of the organization. That said, there can be questions about how to make sure your member has a positive experience with your organization. Below are some of the best ways to ensure a positive membership experience.

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Topics: member value, member communication, member experience

5 Ideas for Membership Programs and Services

Posted by Carrie Kolar on Jun 2, 2015 7:30:00 AM

Membership organizations need to offer value to their members to increase membership levels and keep the members they already have involved and engaged with the organization. A great way to create value for members is through offering member-only programs and services that address a need. Wild Apricot recently released their Small Membership Survey Report for 2014, and provided a snapshot of the findings on their blog. In this snapshot, Wild Apricot identified the top 5 ideas for membership programs and services that small membership organizations offer. We take an in-depth look at these five below:

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Topics: member value, member engagement, member recruitment, membership solutions, member retention, member experience

Key Ways to Increase Members Online Engagement

Posted by Carrie Kolar on May 26, 2015 8:00:00 AM

We live in the age of the internet, and online is the preferred medium for research, discovery, and communication. Having an online presence is essential for associations and other organizations, which presents a huge opportunity for engagement with members and potential members as they make their round online. In this week’s Association Debrief, we present key ways to increase members online engagement through your website, online forums, and crowdsourcing, and take a look at how data can help you target and maximize your engagement strategy. 

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Topics: fundraising, member value, member outreach, member engagement, membership websites, member retention, member experience, member friendly website

Top Reasons Members Join Industry or Trade Associations

Posted by Carrie Kolar on Mar 17, 2015 1:46:00 PM

What drives members to join associations? This question keeps membership staff up at night and constantly striving to discover the best ways to attract and close on potential members. Here, we present the top six reasons members join industry or trade associations, according to the recently released 2014 Small Membership Survey Report from Wild Apricot and the summarizing blog post “Snapshot of Small Membership Organizations in 2014.” These reasons are:

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Topics: member value, marketing for associations, member recruitment, association industry, engaging association board members

Mind the Generation Gap: Don’t Treat All Members the Same

Posted by Janine Lucas on Nov 6, 2014 8:11:00 AM

One size fits all? Not with your members. Depending on the association, your members could be a range of Baby Boomers, Millennials, Generation Xers and Traditionalists—all with a completely different set of values, traits and problems they’re currently facing. Unless you understand each generation’s characteristics and cater to their values, then you’ll miss out on a key opportunity to connect with your members—which could mean they’ll be less likely to be engaged with your association.

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Topics: member value, NextGen Members, Multigenerational Members, member engagement, member recruitment, membership management, member retention

Mobilizing Millenials, Member Happiness and More Association News

Posted by Allison Reilly on Jul 17, 2014 8:00:00 AM

For this week's association news roundup, we're going to focus on member retention: keeping members happy, providing the right benefits, and offering great opportunities for members to get involved and to get engaged. We've previously discussed member engagement and member recruitment quite a bit, so shifting focus to keeping members and reducing membership cancellations is only the next logical step. Below are some of the best articles on this very topic.

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Topics: member value, member outreach, member engagement, association debrief, member communication, member retention