Normally, our association news roundups feature a central theme, such as membership engagement, association marketing, or sponsorship management. Although we do have two great social media marketing articles for you this week, this week's news roundup also features topics that are the "talk of the town," such as the Hobby Lobby case and working with a marketing or web development agency. Essentially, there's something here for everyone in every type of member-based organization to enjoy.
The Association Blog: News and Resources for Association Executives
A big marketing problems for associations is getting the most out their website. "Getting the most" could mean providing more value to members through the website, increasing website traffic, or making the website more user-friendly. Blogging addresses all three of those issues because blog posts offer value to members, it increases website traffic, and it makes your website more user-friendly because the blog is for association members, non-members, and readers. Here are eight undeniable reasons why blogging is essential for your association.
Membership websites are typically a resource of information for the general public and a communication platform for members. A membership website is where you find upcoming events, membership information, and organization news among other information. In addition, the website is likely to host content exclusive to members on restricted website pages called, members-only pages. The content shared in the members-only pages is specific to the organization, but here is a list of a few ideas from real-life organizations. .
What are your association's membership marketing and recruiting goals? Do you have a few yearly goals, a couple of quarterly goals, or just an overall intention to have more members and to make more membership happier? Whatever the case may be, there's always room for improvement in membership recruiting and marketing, especially since the marketing landscape is changing greatly. This week's Bright Association Debrief offers several solutions to some of the biggest challenges in membership marketing and recruiting.
In this edition of the Association Press, Lamees chats with Greg Laney, 2013 President of Atlanta Area Compensation Association on his association's growth and effectiveness strategy. Read the interview below or listen to our 24-minute conversation.
Topics: membership and marketing solution, member communication, membership solutions, membership websites, membership management, bright association press, membership marketing, association leadership, membership website best practices, association marketing, association management
You membership website is a powerful tool to engage your members and communicate with your consituents. One question you may have is- how do you get members engaged with your website? The best way to do so is with relevant, fresh, and unique content. Some examples of content members might look for on your website are: industry information, upcoming meetings or educational events, photos, organization's news, and leadership messages. This article outlines some content ideas that would engage your members on your organization's website.
Learn the nine common issues professional associations face with thier website to help you identify and resolve any challenges you might have.