Member management software helps membership-based organizations run more efficiently and effectively, gathering data and communications in one easily-managed place rather than spread across dozens of spreadsheets and databases. Different software options offer a number of various features based on the size and needs of their target client organizations, and it can be difficult to decide what software to use. Here, we review the most popular options for member management software for small membership organizations.Read More
The Association Blog: News and Resources for Association Executives
Recruiting is the lifeblood of associations and other membership organizations. Constant, thoughtful, and targeted recruiting efforts keep the membership, donor, and staff pipelines going and ensure that organizations have a future. In this week’s Association Debrief, we take a look at different successful strategies for recruiting association members, from social media to content marketing and developing member personas, and concludes with the astounding success of one organization’s recruitment campaign.Read More
One size fits all? Not with your members. Depending on the association, your members could be a range of Baby Boomers, Millennials, Generation Xers and Traditionalists—all with a completely different set of values, traits and problems they’re currently facing. Unless you understand each generation’s characteristics and cater to their values, then you’ll miss out on a key opportunity to connect with your members—which could mean they’ll be less likely to be engaged with your association.
We love engaged long-time members. Engaged long-time members feel they belong. They find affinity. They want to give back.
Are you offering the right type of memberships and at the right price point to grow your association? Are you curious to see what types of memberships other associations are using to retain and grow their business?
In this issue of the Association Press, we speak with Talya Husky, the membership and conference coordinator with the Virginia Veterinary Medical Association (VVMA). Based out of Richmond, Virginia, the VVMA is a professional association for the veterinarycommunity with more than 1200 members, including both professional and student members. The VVMA's mission is to protect and the promote the interests of this community as well as to serve as a resource on the issues of animal health and welfare.
The simplest definition of engagement that I could find is "any action a consumer takes with your content." Of course, associations would replace "consumer" with "member" or "sponsor," but the point is that the person isn't engaged if s/he doesn't take any action. How do you get your members and sponsors to take action, and to take the action you want, versus hitting the "unsubscribe" button or rejecting your sponsorship proposal? This week's Association Debrief is all about answering that question.
The biggest thing in social media that many associations need is a way to translate Facebook fans and Twitter followers into active, dues-paying members. It's 2014, and hopefully, many associations already have a presence on at least one social media site. But, associations may have a hard time justifying putting the time and effort into social media because the return on investment isn't always easy to see and to measure. To change things so that social media is a no-brainer for your association, here's how to use it to increase association membership:
It may be April Fool's Day, but we aren't about pranks and tricks here at the Association Blog. We're about providing you the best and most useful information out there so that you can make your association the best association it can be. This week's association news roundup focuses on marketing, primarily mobile marketing and cause marketing, as well as how to lead and to handle change in your organization. It's the first day of a new month, even if it's a day of tomfoolery, but that doesn't mean you need to waste your day with silliness.
This week's association news roundup covers several major topics that are of immense importance to associations: talent acquisition, association fundraising, membership management, and association events. Spring is coming, which is an excellent time for associations to plan events, to engage and to build the membership base, and to hire for open positions and summer internships. In this week's roundup, there's something for everyone.