We live in a mobile world. Our smartphones are never more than an arm’s-length away, most of our web browsing is done on our phones, and having a mobile-responsive site is an absolute must for any organization. Not only is our world mobile, we live and breathe by our apps. We use apps to check sport scores, track how many steps we take, see who’s saying what on social media, and thousands of other tasks. Since membership organizations are made up of those same people who rarely stray from their phones, it makes sense for membership groups to take advantage of this trend. Here are three ways that membership groups can leverage the power of the app.Read More
The Association Blog: News and Resources for Association Executives
No membership organization is without its challenges. Even the most up-to-date, well-run organizations will run into trouble with one of the vast number of moving pieces that make up an organization’s operations and strategy. In this week’s Association Debrief, we take a look at some of the current challenges for membership organizations.Read More
Member programs are a big part of what draws and engages members and creates value for an organization’s membership. However, successful organizations rely on many more programs than those specifically geared towards their members. Customer loyalty programs, marketing and email programs, referral programs, and fundraising programs can all be essential elements of a membership organization’s function. In this week’s Association Debrief, we take a look at how programs that can spur member based organization success.Read More
Organizations need to be constantly recruiting and growing to maintain their membership base, relevance, and funding. Members are the core of any organization – without the members, the organization would simply not exist. Here we share the blueprint to a successful recruitment strategy for association members, sure to assist your recruitment efforts and organization succeed.Read More
Membership organizations need to offer value to their members to increase membership levels and keep the members they already have involved and engaged with the organization. A great way to create value for members is through offering member-only programs and services that address a need. Wild Apricot recently released their Small Membership Survey Report for 2014, and provided a snapshot of the findings on their blog. In this snapshot, Wild Apricot identified the top 5 ideas for membership programs and services that small membership organizations offer. We take an in-depth look at these five below:Read More
What truly separates associations from our for-profit competitors besides the non-profit designation? For-profits are churning out some of the industry’s best conferences. For-profits are offering online-communities and other ways to network. For-profits are developing educational opportunities and certificate programs. They are getting into benchmarking research, publishing guides and sending out newsletters. They are engaging members.Read More
In this issue of the Association Press, we speak with Talya Husky, the membership and conference coordinator with the Virginia Veterinary Medical Association (VVMA). Based out of Richmond, Virginia, the VVMA is a professional association for the veterinarycommunity with more than 1200 members, including both professional and student members. The VVMA's mission is to protect and the promote the interests of this community as well as to serve as a resource on the issues of animal health and welfare.
The simplest definition of engagement that I could find is "any action a consumer takes with your content." Of course, associations would replace "consumer" with "member" or "sponsor," but the point is that the person isn't engaged if s/he doesn't take any action. How do you get your members and sponsors to take action, and to take the action you want, versus hitting the "unsubscribe" button or rejecting your sponsorship proposal? This week's Association Debrief is all about answering that question.
Nearly every association has membership solutions to offer, but that doesn't mean every one of those solutions work. In this edition of the Bright Association Press, Andy Campbell, director or programming with the Columbus Metropolitan Club, shares member solutions that work for them and maybe work for you. In our interview, Campbell discusses how this civic organization developed its corporate membership plan, retains its members, and other membership solution tips. The association has a 2-5% yearly growth rate in its member base, and is on its way to its 1000th member. So, Campbell and the Columbus Metropolitan Club know a thing or two about great membership solutions.
The biggest thing in social media that many associations need is a way to translate Facebook fans and Twitter followers into active, dues-paying members. It's 2014, and hopefully, many associations already have a presence on at least one social media site. But, associations may have a hard time justifying putting the time and effort into social media because the return on investment isn't always easy to see and to measure. To change things so that social media is a no-brainer for your association, here's how to use it to increase association membership: