The Association Blog: News and Resources for Association Executives

How Can Associations Reengage Experienced Members

Posted by Amanda Kaiser on Apr 28, 2015 8:15:00 AM

There is a divide among associations. Some associations fully engage those members who are mid-way or more experienced in their career. But they struggle mightily with attracting younger members. This is not the problem for all associations, but it is essential to know what new members want.   

Many associations focus heavily on members who are new to the profession, new to their role, or new to the industry. The association fills knowledge gaps with training and support gaps with networking. Talk to these new members and they will tell you that it was at a New (title here)’s Conference they realized the full value of the association. Because of the association and their association training they have the resources, information, contacts and maybe most important thing, the confidence to tackle their new role. 

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Topics: Multigenerational Members, amanda kaiser, member engagement, member retention, member experience

How to Prevent Association Extinction: Association Success Stories

Posted by Janine Lucas on Feb 5, 2015 11:52:00 AM

In a previous post, we discussed why Millennials are the future of multigenerational membership. During our recent interview, Founder and President of Purposeful Hire, Inc, Shira Harrington, shared the key to helping associations grow and thrive amidst a rapidly changing landscape. A few of the membership-reviving techniques she offered included: (1) focus on career advancement; (2) re-think the business model; (3) time is money—offer to free some up; (4) diversify by segmenting; and (5) get with the times.

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Topics: NextGen Members, Multigenerational Members, association management, Shira Harrington

Challenges for Professional Associations: Millennial Engagement

Posted by Carrie Kolar on Jan 27, 2015 7:00:00 AM

To stay relevant in a quickly changing world, association and other organizations need to understand, appreciate, and engage the millennial generation as they enter and transform the workplace. This is often a challenge for professional associations, so we have gathered a selection of articles and posts to inform and educate our readers on millennial engagement. In this edition of the Association Debrief, we look at ways to target and reach out to the younger generation, as well as inspire and engage them as members. 

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Topics: Multigenerational Members, member outreach, marketing for associations, recruiting young members

Millennials as the Future of Multigenerational Membership

Posted by Janine Lucas on Dec 10, 2014 6:30:00 AM

Is membership a dying business? We recently sat down with Shira Harrington, Founder and President of Purposeful Hire, Inc, and asked her this question. Shira, who has been recruiting for associations in the DC area for the past 20 years, has seen the changes associations are experiencing with multigenerational members (or lack off) and deeply understands the surmounting troubles facing them.

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Topics: NextGen Members, Multigenerational Members, association management, Shira Harrington

Mind the Generation Gap: Don’t Treat All Members the Same

Posted by Janine Lucas on Nov 6, 2014 8:11:00 AM

One size fits all? Not with your members. Depending on the association, your members could be a range of Baby Boomers, Millennials, Generation Xers and Traditionalists—all with a completely different set of values, traits and problems they’re currently facing. Unless you understand each generation’s characteristics and cater to their values, then you’ll miss out on a key opportunity to connect with your members—which could mean they’ll be less likely to be engaged with your association.

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Topics: member value, NextGen Members, Multigenerational Members, member engagement, member recruitment, membership management, member retention

Recruiting and Engaging Multi-Generational Members and Other News

Posted by Janine Lucas on Oct 16, 2014 7:39:00 AM

One of the most common mantras for success in any business is: “know your audience.” This notion goes double for membership organizations. We understand how important it is for you to know your audience so you can successfully turn prospects into members. This week's Association Debrief uncovers the wants and needs of potential members—particularly in the Gen Y and younger age demographics—to help you determine new strategies when it comes to recruiting. In addition to learning more about untapped audiences and segments, you’ll also see  additional sales tips that you could use to turn potential members into engaged ones.

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Topics: NextGen Members, Multigenerational Members, association debrief