Many associations focus heavily on members who are new to the profession, new to their role, or new to the industry. The association fills knowledge gaps with training and support gaps with networking. Talk to these new members and they will tell you that it was at a New (title here)’s Conference they realized the full value of the association. Because of the association and their association training they have the resources, information, contacts and maybe most important thing, the confidence to tackle their new role.Read More
The Association Blog: News and Resources for Association Executives
In a previous post, we discussed why Millennials are the future of multigenerational membership. During our recent interview, Founder and President of Purposeful Hire, Inc, Shira Harrington, shared the key to helping associations grow and thrive amidst a rapidly changing landscape. A few of the membership-reviving techniques she offered included: (1) focus on career advancement; (2) re-think the business model; (3) time is money—offer to free some up; (4) diversify by segmenting; and (5) get with the times.Read More
To stay relevant in a quickly changing world, association and other organizations need to understand, appreciate, and engage the millennial generation as they enter and transform the workplace. This is often a challenge for professional associations, so we have gathered a selection of articles and posts to inform and educate our readers on millennial engagement. In this edition of the Association Debrief, we look at ways to target and reach out to the younger generation, as well as inspire and engage them as members.Read More
Is membership a dying business? We recently sat down with Shira Harrington, Founder and President of Purposeful Hire, Inc, and asked her this question. Shira, who has been recruiting for associations in the DC area for the past 20 years, has seen the changes associations are experiencing with multigenerational members (or lack off) and deeply understands the surmounting troubles facing them.Read More
One size fits all? Not with your members. Depending on the association, your members could be a range of Baby Boomers, Millennials, Generation Xers and Traditionalists—all with a completely different set of values, traits and problems they’re currently facing. Unless you understand each generation’s characteristics and cater to their values, then you’ll miss out on a key opportunity to connect with your members—which could mean they’ll be less likely to be engaged with your association.
One of the most common mantras for success in any business is: “know your audience.” This notion goes double for membership organizations. We understand how important it is for you to know your audience so you can successfully turn prospects into members. This week's Association Debrief uncovers the wants and needs of potential members—particularly in the Gen Y and younger age demographics—to help you determine new strategies when it comes to recruiting. In addition to learning more about untapped audiences and segments, you’ll also see additional sales tips that you could use to turn potential members into engaged ones.