Social media is currently the fastest-growing way to connect with people. Hundreds of millions of people are on social media, which encompasses platforms like Facebook, Twitter, LinkedIn, Pinterest, SnapChat, and more. A lot of organizations know that social media is important, but some may not know why it is so important, or how organizations can use social media to increase membership and engagement. Organizations can use social media to increase their membership in a number of ways including; getting their message and information to a broader population, engaging directly with potential members, generating interest by providing value in their social media content, and integrating their social media audience to get a greater turnout at events and increased member sign-up. This method can also be called Attract, Engage, Leverage, and it is a powerful tool to increase membership for your organization. We detail three social media goals for association recruiting in 2015.Read More
The Association Blog: News and Resources for Association Executives
Organizations need to be constantly recruiting and growing to maintain their membership base, relevance, and funding. Members are the core of any organization – without the members, the organization would simply not exist. Here we share the blueprint to a successful recruitment strategy for association members, sure to assist your recruitment efforts and organization succeed.Read More
To stay relevant in a quickly changing world, association and other organizations need to understand, appreciate, and engage the millennial generation as they enter and transform the workplace. This is often a challenge for professional associations, so we have gathered a selection of articles and posts to inform and educate our readers on millennial engagement. In this edition of the Association Debrief, we look at ways to target and reach out to the younger generation, as well as inspire and engage them as members.Read More
What is your organization's purpose? The new trend in the association and non-profit world is to identify the organization as a "for purpose" organization, because "non-profit" just sounds awkward. No other industry or for-profit business identifies themselves in a way that describes what they aren't. Instead, they talk about what they are and what they stand for. This week's Association Debrief includes articles that will help your association communicate your purpose to the rest of the world, whether it's through social media, online marketing, or through a media or donation pitch. Your association isn't about not making money. It's about something much greater, and it's that much greater something that gets people to become members and donors.
Heartbleed: What It Is and What You Need to Do About It - TechSoup - Heartbleed, if you haven't yet heard, is a massive tech bug that compromised the security of dozens of popular websites. It's essentially a loophole that could have been exploited to gain access to user information. If you're wondering if you need to change any passwords to any of your association's social media counts, then check out this Mashable article showing which sites need to have a password change. These changes need to be made immediately, even though many sites have already patch the problem, because Heartbleed existed for several years before being noticed.
Spring Cleaning Time on Your Website - Wild Apricot Blog - This article offers a great to-do list on how to make sure every part of your website is up-to-date and working properly. These little details can hurt your search engine rankings and user experience, while also being incredibly easy to miss when you make a change, or add something new, or even take something down that's old. The only caveat we would add is to be careful and deliberate with website design changes, such as font and color. These changes may seem small, but website design should only be changed for a good reason. Wanting a fresher look is not a good enough reason, as that's an excuse that can be used every six months, which is too often in changing your design.
It may be April Fool's Day, but we aren't about pranks and tricks here at the Association Blog. We're about providing you the best and most useful information out there so that you can make your association the best association it can be. This week's association news roundup focuses on marketing, primarily mobile marketing and cause marketing, as well as how to lead and to handle change in your organization. It's the first day of a new month, even if it's a day of tomfoolery, but that doesn't mean you need to waste your day with silliness.
As a volunteer organization, are you able to attract younger members or is your organization growing more gray? Member recruitment is crucial to your group. They are the lifeblood of keeping your organization strong, growing and relevant. After all, if you don't get new, and younger, members your assembly will slowly wither away.